Vine, a Twitter subsidiary, made the news official on Medium today. The headline of the post is “Important News about Vine,”
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
– Team Vine & Twitter
After an initial explosion in popularity, the Vine platform slowly withered. Still, as of August 2015, it boasted 200 million monthly viewers — just half of Instagram’s active user base, but still an enviable number. Whatever that number decreased to in the past year must have signaled to owner Twitter that it’s time to move on.
Some of Vine’s biggest creators, like Cameron Dallas, and Shawn Mendes, saw the writing on the wall and transitioned onto other platforms, mainly YouTube.