INTRODUCING OUVEER: THE NEW, EXCITING MUSIC PLATFORM THAT GIVES 100% REVENUE TO BANDS & ARTISTS – #ThisIsTheLatest

INTRODUCING OUVEER: THE NEW, EXCITING MUSIC PLATFORM THAT GIVES 100% REVENUE TO BANDS & ARTISTS 0 198

In today’s ever competitive music industry, it can sometimes be forgotten that thanks to platforms such as Spotify, the bands and artists who create the music we all love so much often lose out on the financial rewards of their hard work. Now, new music platform Ouveer is determined to make things right, and is fighting for artists and their rights, with its focus directed at offering 100% of sales to the individuals who deserve it. Thisisthelatest spoke with Patrick McClanahan, head of artist and label relations, to find out more.

TITL: Tell me about Ouveer in your own words, and what makes it different from the other platforms out there today?

Patrick McClanahan: There are a few issues with streaming platforms that we really want to try and address and do something about. Spotify, Soundcloud and Pandora all lost money last year with Spotify losing something like $190m. The only reason Spotify is still going is because they’ve given equity to the labels – that’s what they do, and have to do, in order to sustain themselves. It’s not a valid business model. Yes, technology is moving more towards the streaming model that Spotify and other platforms offer, but at the same time, given all the issues, particularly legal ones, it’s not ready to move that way. A lot of the logistics haven’t been figured out, and even the music industry as a whole still hasn’t figured out how rights and publishing work on a grand scale. There are still people who are missing out on payments, and a host of other issues.

All these problems are the reason why we’re doing what we’re doing and launching a platform that is determined to give people and artists the rights they’re due, the payments they’re due and entitled to. We do have a streaming model but it’s not going to be like the ones that are out there right now, but it’s something we have in our long-term outlook. Artists are struggling like crazy. I read somewhere that a third of the artists out there have left their careers as musicians within the last three years, and I think people write it off but in reality, as a society that uses music as a way to help us get through things – it’s cathartic and a major aspect of our economy – the music industry is extremely important. Grant, the CEO, has produced hip-hop beats and hooks for San Francisco, Bay-Area artists and he discovered pretty quickly that, as a producer, you can’t make a lot of money – even if you’ve got a song on the radio. He said “we’ve got to fix this” and that’s sort of how Ouveer originated – the realisation of just how hard it is as a musician to make money.

TITL: Do you think the music industry will ever be able to fix the problems and the issues it’s struggling with right now, and would you agree that that’s what you’re trying to do with this new platform – to give the huge amounts of lost revenue back to the people – the bands and artists – who deserve it most, at a time when everyone, not just artists, are struggling to make ends meet in their daily lives?

PM: With all the things we’ve got planned, both for now and in the future, we just want to be the one stop destination for music, for both fans and artists. We want to provide a lot of services for musicians, whether that’s publishing help, piracy protection software, PR help, and even things like career opportunities for artists, which we will have available through partners like Music Gateway. We want to be the one core resource for musicians in particular and yes, we want to give them what they’re entitled to especially given that so many of them have lost out due to streaming, illegal downloading and things like that. The conversion rates are very poor for streaming and artists are often lucky if they make even just a few cents from each stream of one of their tracks, which is crazy and unfair.

So would you like to see the likes of Spotify and Soundcloud disappear within the next few years or do you think the streaming power that they offer to music fans will keep them going for the foreseeable future?

PM: I’ve been told and also read that Soundcloud may not be in operation by the end of this year or early next year. They may get bought out by Google, but I’m honestly not sure what’s going to happen there. Unfortunately Spotify is likely to be around for a little while longer, but our goal, in the long term is to eventually replace everybody in that sense. If you look at iTunes, they take anywhere from a 30-37% cut of sales from every song and that’s unfortunate, especially when you consider all the people who have put their time and effort into creating it, such as managers, back-up singers, musicians, producers and of course the artists themselves. Music is a product, like so many things in our lives and our belief is that it deserves to be paid for and the artists and the team that have helped create such music deserve to be compensated for their efforts.

TITL: What would you say is your ideal or ultimate market for this platform?

PM: We’re in contact with the three major labels at the moment and have had or are in discussions with roughly 85% of the music market. We think that everyone can get involved, and that’s what we’re hoping for. There’s a destination we’re hoping to get to and we’re eager for anyone who wants to come along on the journey with us as we look to the future and grow this idea we have. This is more of a long-term thing but I feel like we’re in an age now where we now have the ability to do so many things on our own, and I feel like record labels, management companies, printing presses and the like are intermediaries between the creator and their audience and are slowly going to die off. We have the tools now to manage almost anything ourselves from a business perspective. Our whole goal is to create a one-stop shop, a destination where artists can help run themselves as a business, no matter how big or small they may be.

TITL: It could be argued that social media is almost as big of a problem as streaming sites like Spotify because people can share pretty much anything they want on there, including music, so how are you going to use it as a way to grow your platform and make others aware of everything you’re wanting to do?

PM: Social media is and is going to be a huge aspect of our marketing campaign. We’re assembling a group of ambassadors to help us push things forward in those areas. There’s a number of artists we’ve spoken to who would make amazing case studies in terms of what the streaming industry has done to musicians and their careers.

One impressive statement made by the music industry were the 400 artists that banded together with Irving Azoff to make alterations to the Digital Millennium Copyright Act. All these issues we’ve been discussing, it’s like, if music was paid for like it should be, as it was even six years ago when iTunes was the market leader, artists wouldn’t be in this position. The one shift in the industry that was driven by the emergence of Spotify, Pandora and Soundcloud, has impacted artists on a massive scale, and not in a good way.

Virtually every artist we have spoken to are huge advocates of what we’re doing. One of those artists is a girl who was living on the streets about three weeks before a producer heard some of her stuff, picked her up and started working with her. Some artists are most certainly more vocal about it than others, and that’s okay – we just want to start a conversation, and a discussion, about the industry today and I think we’re doing that. We want artists to know that our company is trying to fight for them, that we understand the costs of production and everything involved in the process and the struggle, while we’ve got a few radio appearances coming up in the near future, we’re really wanting to talk about that – the issues artists are facing today – and not just the company. Yes, the company is important to us, but the purpose and story as to why we’ve created this company is a huge part of it, and it’s that part in particular, that we want to get across to people; not just artists but music fans too.

TITL: The music industry is constantly changing and evolving, so how are you going to ensure that your platform stays current and even ahead of the curve?

PM: I think what makes us stand out is the fact that we understand the issues on the artists’ side of things very well. Grant’s a former producer, I’ve worked with artists on the creative side. We have met with dozens of artists and individuals in the industry, so we really understand the needs of an artist from a business aspect and I think that by staying close to an artist, both as business people and as fans, we can work on exclusive content, special opportunities and other things like that which no other platform I can think of offers. That’s the best way we think our platform will grow – through us sticking close to the artists, by understanding what they want and what they need in this ever-changing environment, but also by staying very in-tune with our customer base.

We want to make sure that we’re always developing anything that we think is going to push the boundaries. I know that the team and the people we’re going to bring on board are and will be very equipped to deliver all those things, and that can only be a good thing – for everyone.

TITL: A lot of platforms like iTunes in particular, but also sites like Spotify often tend to give most of their attention to bigger name bands and artists who can bring in more revenue for them, so with that in mind, what kind of artist base are you looking for; big names, independent ones or are you just looking to support those in the music industry as a whole?

PM: Everyone. Absolutely everyone. From the banjo picker down the road, all the way to Beyonce. There are some things we can offer to every artist no matter who they are. What we’ve been creating in terms of the analytics aspect is something that no-one else has, we’ve looked at all the figures from various websites and service providers, and what we’re providing is something that when we launch, people will be like: “Wow, this is really helpful information that can help with marketing decisions.” Even the biggest and greatest musicians out there can and do need insight into how to grow their business and that’s what we’re offering.

TITL: Which band or artist would you most like to get involved with this platform?

PM: This answer comes from a combination of the business side but also an admiration aspect. Taylor Swift has been a huge advocate against the streaming model and I think if we could have any artist, she’s definitely the one I’d have on board if we could. She has a massive following, she’s hugely creative, she’s current right now and as I just mentioned, she’s spoken out a lot about the streaming industry and its impact on artists. I think she understands, even at her level, what it takes for an artist to make it through the challenges of the music industry.

TITL: How would you sum up or sell this platform to a fan or an artist in a couple of words?

PM: To a fan I would say that if you want to get as close to an artist as you can without getting your nose wet and have all the opportunities, in a one-stop shop, to have access to anything you want, this is our platform. Use our platform. Of course, the fan side of things isn’t so much about the artist revenue, whereas people such as yourself might get involved because of that aspect, but for a fan, I would just say that we’ve designed this experience for you guys and we’ve everything in one place; ticketing news, merchandise – it’s all here. To an artist I would say that if you want 100% of your sales and want to understand everything about your fan-base to help run yourself as a business, choose us.

TITL: Finally then, what are your current aims for the platform and where do you see it being a year from now? With that in mind, what are your plans regarding its expansion and growth?

PM: If we launched this tomorrow and had all the help in the world, even in a year…these things take time so I think a year from now, I see us having one major label’s support, a healthy fan-base, a healthy artist base and I see us, once we have our feet on the ground, looking into new ideas such as technologies we haven’t even mentioned. There are a few things we see ourselves getting involved with and bringing into our platform model in the future definitely. We’re 100% determined to make this platform the best it can be, so that it benefits not just ourselves, but the artists who come on board with us.

For more information on Ouveer, sign up to the newsletter via the website, like the page on Facebook or follow the platform on Twitter.

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COLE BRADLEY CHATS NEW TUNE “HAPPY HOUR” AND TOUR PLANS 0 73

Inspired by artists such as Kenny Chesney and having opened for Thomas Rhett, Cole Bradley has always had a passion and affinity for country music, and now, thanks to releases such as his new single “Happy Hour”, he’s well on his way to being a real star of the genre in his own right. ThisIsTheLatest caught up with Cole to talk song-writing, dream shows, and his ambitions for the next six months and beyond.

TITL: First of all, who exactly is Cole Bradley?

Cole Bradley: Great place to start! I am a country singer-songwriter from Calgary, Canada, who currently lives in Nashville, TN. I love to have a good time, live everyday like it’s my last and put out music that hopefully people can connect with.

go to site TITL: When did you first realise you wanted to make music a career?

CB: I’ve always loved performing and songwriting but the moment I realized that I wanted to pursue a career in country music was when I was twelve years old. It was when I heard my first Kenny Chesney record and I was mesmerized by the way Kenny was able to make people feel through his songs. From that moment on, I wanted to be like Kenny and create music that everyday people could relate to.

source TITL: Which three artists or bands would you say you’ve been and are most influenced/inspired by?

CB: Kenny Chesney, Garth Brooks, and Darius Rucker would have to be the top three country artists that inspire me. The reason being is that their songs tell the best stories. Their music makes people feel something!

go TITL: What impact do they have on the music you make?

CB: Obviously, Kenny’s beach influence has impacted me in my song writing but ultimately, these three artists make me want to write better songs and push myself to new heights. In my opinion, Brooks, Chesney, and Rucker set the bar when it comes to releasing new and interesting songs, so my hope is that one day I can be on their level.

http://caboclonharaue.com/?kreosan=rob%C3%B4-para-op%C3%A7%C3%B5es-bin%C3%A1rias&1bd=70 TITL: Where or how do you most often find inspiration for your songs?

CB: My best inspiration comes from real life experiences. I need to live my songs! If I can “live” and experience different things every day, that’s where I’ll find inspiration and that creates the best songs.

opzioni binarie macd TITL: Tell me a little about your new single “Happy Hour.” Where did the idea for the track come from?

CB: The idea came from my first year of university in Canada. Every Thursday night my friends and I would huddle into my dorm room and we would play a game called “Power Hour” where each of us would do a shot of beer each minute for 60 minutes straight. We had a ton of fun to say the least! In the end, the song is all about just enjoy a few drinks with your best pals and getting into some fun afterwards!

http://www.shyamtelecom.com/?siterko=etx-opzioni-binarie&63a=01 TITL: Are there any tour dates/performances coming up?

CB: You bet! We have some shows planned for CMA Fest in Nashville this weekend. After that we have some real fun shows planned in Western Canada over the course of the summer as well as a few US dates that haven’t been announced just yet.

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enter site TITL: You’ve already opened shows for a number of country stars including Thomas Rhett, but if you could share a stage with three other bands or artists, living or dead, who would you pick and where would you play?

CB: Obviously, Kenny Chesney and Garth Brooks would have to be at the top of that list as they are my heroes! From the past, if I was a sixties kid I would want to hang with The Beatles – “Penny Lane” was one of the first songs I ever listened to and probably inspired my love for singing. Is there any band more legendary than them?

http://azortin.pl/?rtysa=opcje-binarne-kto-za-to-p%C5%82aci&d5a=72 TITL: What has been the nicest thing someone has so far written or said about you, and what would be the ultimate compliment someone could give you?

CB: Wow, great question! I think some of the best compliments I have received are from people who have been following my career from the very start. Just to hear those people say that “you get better every time I hear you” or  “you’ve grown as an artist” is such an affirmation that I’m on track. The ultimate compliment someone could give me is that my songs helped them in a tough time or that one of my songs made them think of a special memory. For me, if someone tells me that they relate to my music and connect with it – that’s the ultimate compliment in my books.

http://thenovello.com/alfondie/elkos/710 TITL: Given that bands and artists today all but HAVE to be on social media, how do you feel about the power the likes of Twitter and other sites can and do have in terms of helping an artist grow their fan-base and keep themselves current? Do you think there’s such a thing as too much of a social media presence?

CB: Social media is a great platform for artists. It has never been easier to build a brand, release new music and build an audience. Social media engagement is huge in helping an artist grow their fan-base. If you can master the art of having great communication with your fans – I believe you will find success. It’s hard to say if there is such thing as “too much of a presence” but I believe if you have quality content and your personality shines through then I think you are doing the right thing.

TITL: Finally then, what does the rest of the year in store for you and where would you like to see yourself five years from now? What do you want to tick off your bucket list?

CB: For the rest of the year, my plan is to keep building my audience, touring in new markets and improving my craft. I think if I can keep improving on my live show, songwriting and in the studio as well as making new fans then I’ll be very happy. My main goal is to able to share my music with as many people as possible and if I can have a career in the next five years where I am still making a living playing music – then that’s a huge win in my books!

Check out Cole Bradley’s latest track “Happy Hour” below and for more information on him and his music, visit his website, give his page a like on Facebook or follow him on Twitter.

JANGO FLASH CHATS “PERSEID 45”, SOCIAL MEDIA & ULTIMATE AMBITIONS 0 105

With his “kamikaze pop” sound already having caught the attention of BBC Introducing and BBC 6 Music, Jack Angus Golightly, AKA Jango Flash, is slowly but surely making a name for himself, and his latest single “Perseid 45” is sure to have more music fans and critics alike talking. ThisIsTheLatest caught up with Jango to talk song-writing inspiration and his big plans for the future.

TITL: Please introduce yourself if you would.

Jango Flash: Hi my names Jack, AKA “Tasty Daniels”, AKA “Ooo what’s in dem briefs”, AKA “Jango Flash”.

TITL: Where did the name Jango Flash come from?

JF: It was two nicknames which I ended up gluing together. All of my close friends call me “Jango” because it kinda acts as an Abbreviation of (J)ack (An)gus (Go)lightly, and when I worked in a kitchen, I used to get called “Flash” because of how fast I could chop onions. I feel like every artist at some stage has made a list of “cool” sounding words to put together, like I did. But I ended up hating the process of deciding on something that felt concrete, because it was always so over analysed and contrived. I guess that’s why some people have went back to using online generators for sourcing a name without much thought, or just adding 5 more letters in or around a word. If you’re looking for a good name, it’s usually right on your doorstep.

TITL: What would you say your artist unique selling point is?

JF: That’s a tricky one, I never really think about USP’s in music but I guess it would have to be my hands, apparently I’ve got lucky thumbs.

TITL: Which three artists or bands would you say you’ve been and are most influenced/inspired by? What impact do they have on the music you make?

JF: Damn, that’s tough. Subconsciously I guess I’m inspired by early 2000’s music like t.A.T.u. because they came about at a really weird time in my life. I remember seeing the music video for “All The Things She Said” on Kerrang! and just feeling so many different emotions. They have this wonderful ability of being able to take darker, guitar driven music and then re-purpose it in a huge girl band style, it’s bad ass! I think there’s something to be said about their influences and how they decided to express that in their music. Death Grips are another group I love. From the get go, they’ve had an entire fan-base in the palm of their hands because they are masters at toying with peoples expectations. They’ve got a powerful presence on and off stage, and I can admire that they still do everything them selves, they are essentially modern day punks. Them Things is the band I play drums in, and I’m influenced by everything that we do together. Everyone in Them Things is full of fire and we’re all pretty free thinkers. We’ve fought badly with each other in the past and equally seen each other through a lot as friends, so I find it hard to imagine not being with those guys.

TITL: Is there a story behind your latest single “Perseid 45” and is there an EP or album in the works?

JF: I’ll have a fully illustrated, four track E.P finished by the end of July time. I have a second single ready to release in June called “Deeper Thrill”, and two music videos in the works. The story behind “Perseid 45” came from a time when me and my partner took some duvets and deck chairs out into a field in Edinburgh and watched the Perseid meteor shower. I found it so strange to see that many in one night, it was pure magic. We had gone through a really rough time together when I wrote this song and I guess that was the first thing I thought about. It’s a blown out projection of extra terrestrial pondering, experiences shared and dark feelings of existentialism brought on by losing someone who you may have took for granted.

TITL: When it comes to song-writing, where or how would you say you most find your inspiration?

JF: Inspiration usually strikes me at the worst times, it sucks. I’ll be on public transport with a melody rattling around my head and I’ll have to pull out my phone to record it, but somehow play down looking like a fruit loop by casually whistling to myself. Sometimes it’s circumstantial, like I woke up one morning and my partner was humming something, so I was like “what is that” and she went “oh, it’s chamber of reflection by Mac Demarco” and I say “nah it’s not, it sounds nothing like that”. I loved it so much that I ran downstairs to record it and it ended up being the guitar hook in “Perseid 45.” In terms of writing lyrics, I write a hell of a lot… like every day. When my first MacBook broke I lost around 600 notes full of stories, lyrics, poems and ideas. I just keep writing down my thoughts until I’ve struck something that makes me feel good, or accurately conveys a particular emotion. Other times I’ll highlight a phrase that sticks out to me in a sentence. Maybe the person talking is a character I can live through for a while, and they can be the ones writing. I try and pay attention to oddities that throw me off kilter.

TITL: Which song, by another band or artist, do you wish you could have written, and why?

I’m sure I thought about this again last month, and it would probably be Carol King ‘s “Too Late.” Every time it comes on I just well up, because in it’s essence it’s so full of warmth and forgiveness, whilst ultimately saying “well I guess this is us then, bye”. It’s totally heart breaking in the best of ways, and it’s got to be one of my favourite songs in the world.

TITL: Are there any tour or performance plans you can tell me about? 

JF: I don’t actually have a band together yet, it’s all just me at the minute. I have a few close friends on standby who are whole-heartedly ready to play with me should I be called for duty. Hopefully this year I can play my first show, but for now I want to create a body of work I can be proud of.

TITL: Which venue in the world would you most like to play and which four bands or artists, living or dead, would you like to share the bill with? 

JF: Jesus. I’m not really au fait with venues, I’ve never been a big dreamer on where it is I’d like to play, I’m always just happy playing live in general. I’ve always been more into dive bars though, they seem to have more character than academies etc which usually feel like glorified sports halls with overpriced drinks. If I were to choose though, it would have been CBGB’s when that was still around. I watched a documentary all about that place, it’s a great shame that somewhere with such colourful history got shut down. As for the acts – The Doors, Trash Talk, Timber Timbre and Babylon Zoo. I’m ready to hire in for parties.

TITL: As someone who’s already caught the attention of BBC Introducing and BBC 6 Music, do you pay much attention to what the media says/writes about you, or are you more concerned with what your fans think? 

JF: I haven’t really had much written press until now with blogs starting to show interest in my work, plus my fans are still very much local at the moment. The thing I care about the most is how all of it is represented, I feel strongly about my work and it’s the only thing I really care about right now besides Them Things, my partner, my friends and my family. If those people are enjoying my music right now, I’m happy.

TITL: As a modern day artist in a technology obsessed world, how do you feel about the power the likes of Twitter and other sites can and do have in terms of helping an artist grow their fan-base and keep themselves current? Have you found using social media to be a help or a hindrance when it comes to your career?

JF: I think on the DL I don’t like the fact that artists almost have to use social media if they want to be counted. At the same time though I don’t see it doing any harm because it’s helping people to connect with one another in creative ways. Not to sound all TED X about it, but I think we’re going to see a lot of expansion on the platforms we’re using, and that will bring in new and exciting ways to promote content, so that excites me. As much as I’d sometimes love to scrap social media, I’m still guilty of sitting up and scrolling through spicy ass memes. If you want to make money in today’s world, here’s a tip… create top quality original memes, watermark them and build an empire, THEN become a musician.

TITL: Finally then, what’s your ultimate goal? What would you like people to remember you for in terms of your music and what would you like your legacy to be? 

JF: I have far too many crazy goals, but I’m trying to take this project one step at a time. I’d love to have my own podcast, direct videos, produce music for film and TV and write my own screenplays. Right now though the wheels are in motion, I’m happy making my own music and seeing where it takes me, I just need to keep pushing myself out of my comfort zone.

Check out “Perseid 45” below and for more information on Jango Flash, give his page a like on Facebook or follow him on Twitter. You can also see Jango Flash live on June 8th in Newcastle, as support for Ty Segal & The Freedom Band.