Brooke Lewis is a woman of many talents. Not only is she a highly respected life-coach, an author and an actress, having teamed up with Tasha-Guerrero-Castagna, the owner of TASH Cosmetics, she’s now added make up designer to her ever-growing and impressive resume. As, in her own words a “Glam Gal” and a long-time supporter and advocate of girl power, the ‘Profess Your Hot Mess’ make up and ‘Ms. Vampy Girl’ skin care lines aim to inspire and encourage women everywhere to feel good about themselves from the inside out. Here, Brooke chats with Thisisthelatest about the collaboration with TASH, her new book and the importance of following your heart.
TITL: Hi Brooke, nice to chat with you again! You’re already an established actress, life coach, and author, so why did you feel now is the right time to branch out again and release your own make-up line ‘Profess Your Hot Mess’ with TASH Cosmetics?
Brooke Lewis: Thanks, and it is fabulous to be here! Many thanks for the awesome compliment! You know, you will hear me coach and also read in my Coaching From A Professed Hot Mess book that we never know how life leads us from point A to point Z, but we should embrace what “feels” good to us along the way! I have always been a Glam Gal with a love for makeup and hair products. I released my book with a bit of a buzz and Tasha Guerrero-Castagna, Owner of TASH Cosmetics, contacted me to tell me she was inspired by my positive messages for women and to share with me that, at times, she too, feels like a Hot Mess.
Tash also knew that I Glam Gal-out for red carpet events and, generously, offered to send me a “celebrity” gift set from her collection. I am blessed to receive many gifts, but when I received this one, there was something that felt different. TASH had packaged it with a beautiful, gracious note and ingredients list, telling me all their products were hypoallergenic. I have suffered from severe allergies and chemical sensitivity my entire life, so this was important to me. Then, I started trying on her loose powder eye shadows and felt like a kid again, playing with my favorite colors!
I was inspired, so I emailed Tasha to thank the company, and ended up on a two-hour call to brainstorm about branding me with my own celebrity line! This is something I had dreamed of years ago with my Ms. Vampy brand. I had been “in-talks” with another company for consideration, but it did not feel right! The moment Tasha and I connected, I knew we were a Beauty Diva match! We share the same goals, work ethic, loyalty and integrity! I am blessed to have partnered with a person and company I now consider a dear friend and we are lighting up lips everywhere with both our ‘Profess Your Hot Mess’ and ‘Ms. Vampy Girl’ lines of makeup and skin care.
TITL: The line is focused on the goal to encourage women to feel good about themselves – how have you gone about that in terms of its creation?
BL: Cheers to Girl Power! It is very important to me that any brands I collaborate with or represent, stay true to my personal brand messages, as an actress, coach and author! I speak a lot about female empowerment and cultivating your inner beauty. I did my due diligence on TASH Cosmetics and Tasha and I had many lengthy conversations. I knew that she was also all about natural, healthy products and that everything was handmade. She was also about supporting hardworking women and making sure she kept her products at a price that would be affordable to most women. During our collaboration, and to coincide with my book, I created our brand message: “TASH Cosmetics and Brooke Lewis are committed to encouraging women to “feel good about themselves” and promote beauty from the inside out, as expressed in their mission statement, “Let’s stop trying to be “perfect” and get “pretty” from the inside out!”
TITL: We live in such a beauty obsessed society, where make-up brands are constantly in competition with one another to draw in the biggest sales audience. How do you plan for this line to stand out and draw in a market?
BL: I LOVE this question for many reasons! When Tasha and I collaborated on our brands, we were very aware and humble about the fact that I am not an “A-list” actress and TASH Cosmetics is not a multi-million-dollar company, so it would be a challenge to expand quickly. We are two artists who are committed to the long haul and big picture! We also know that if one of my TV series in development gets picked up, it could change our brand expansion. But, the real answer is simple and something I coach and speak about often…we choose to commit to our truth and integrity! From my professional brand, career choices and messages to TASH Cosmetics’ unique way of creating its ingredients, we keep our own course and those who are meant to resonate with us and appreciate our products, will do so! Spiritual way of looking at things, huh?
TITL: How important is it to you that the TASH cosmetics doesn’t believe in animal testing and that they keep their products natural, hypoallergenic and non-comedogenic?
BL: Again, having suffered severe allergies and chemical sensitivities my entire life, I was personally grateful to learn that TASH Cosmetics were hypoallergenic. I have dealt with acne as both a teen and adult, so I was elated when Tasha also suggested we create a skin care line for teens (our ‘Ms. Vampy Girl’) that would include products for acne prone skin, as I can so relate (Yes, girls, I, too, suffer from backne, so let’s own it and stop trying to be “perfect”, as I state in my book!). Now, sadly, I am super allergic to animals, but almost all my family and friends have them and I realize they love them like children, so I think it is fantastic that TASH supports “furry friends!”
TITL: The line has been introduced to coincide with the release of your latest book Coaching From A Professed Hot Mess. For those who have yet to read it, how would you sum it up in terms of the advice/help it offers?
BL: The title sums it up perfectly… Coaching From A Professed Hot Mess: Tips on Life, Love, Dating, Online Dating, Female Empowerment & LGBT Support from a Board Certified Life Coach, TV Dating Expert & Hot Mess. And, my favorite excerpt pulled from the pages: “Life can be crazy! So, in 2016, I chose to embrace my “crazy” and use my blessed and beautiful bedside table book to profess…”I am a HOT MESS!” Yup…I said it, rock it and OWN IT! Now, being an actress, life coach and dating expert in the public eye, some may think I am really “crazy” for sharing this with the world! I know some of you are thinking (and, judging!) that a Board Certified Life and Dating Coach, professional and working actress should not “air her dirty laundry.” Well, I cannot tell you how good it feels to be self-aware enough to admit and embrace my “flaws.” Along with my strengths, my flaws and weaknesses make me vulnerable, special and unique. I also believe that by sharing my HOT MESS quirks with you, it will support you in embracing your HOT MESS quirks, too! Let’s break the rules and stop chasing perfection. It gets tiring trying to be perfect all the time, doesn’t it?”
TITL: With so many projects on the go, how do you find time to unwind and relax?
BL: Oh, that’s easy! My dear friend, Don Julio, always helps me to relax after a stressful day! But wait, “relax”? Didn’t we retire that concept in like 2009? Ha!
TITL: Finally, what advice would you give to anyone looking to take a career path similar to yours? Is there any advice you wish you’d been told before you started out?
BL: RUN! Faster, faster! No, I’m only kidding. Honestly, there is nothing anyone could have advised about my crazy careers to prepare me for my journey because my journey is mine and everyone’s journey is different! The thing I am most proud of is that I have followed my heart and stayed true to myself and my commitments! I have had many life and career challenges and I have fought through my fears and never quit! My best bits of advice are found in all my brands:
“Be You…And, Be Fearless!” – Be You And Be Fearless Life Coach
“Let’s break the ‘rules’ and stop chasing “perfection.” It gets tiring trying to be “perfect” all the time, doesn’t it?” – Coaching From A Professed Hot Mess
“When faced with fear, dig deep inside, find your inner vamp, and Vamp It Out!” – Ms. Vampy’s Teen Tawk
XO Hot Mess, Brooke Lewis