Having come together thanks to MySpace, electric-pop duo SIGNY – their name inspired by Norse mythology – have a fairly busy few months ahead. Having just released their latest single “Human”, Amy Arani and Delaney Gibson are now preparing the release of their album Water later in the year and also hoping to announce some coinciding tour dates. Having already been compared to the likes of Sia, and lyrically inspired by Conor Oberst among others, they chatted to ThisIsTheLatest about being featured in TV show The Bold Type, their views on social media, and which artists they’d most like to perform with.
TITL: Firstly, how would you sum up SIGNY?
SIGNY: SIGNY is her own being. She’s driving the car, we’re just along for the ride.
TITL: For those who don’t know about Norse mythology, could you please explain the background to your name?
S: SIGNY is the name of two heroines in connected legends. They both end up setting themselves on fire because of men they’re in love with, which is NOT the plan! SIGNY is here to set some concepts and realities on fire, so we’re going to go with that. SIGNY felt like the right name because we’d both had solo careers before we joined forces. As we’ve gotten to know each other, we’ve realized that there are many uncanny similarities between us-we even got the same tattoo before we met!
TITL: What would you say each of you brings to the band?
S: We both write all the music together. Delaney has impressive design skills and visual acuity, and Amy is obsessed with the written word, and, well just about everything else. We always agree on anything that we put out in the world together, so ultimately SIGNY has the final say.
TITL: Which band or artist might you say you sound most like? Is there one act you get a lot of comparisons to, and if so, do you mind them?
S: We draw a lot of comparisons to Sia for our powerhouse vocals and mix of vulnerable ballads and empowered, dance heavy songs.
TITL: Which bands and artists most influence and inspire the music you make?
S: Conor Oberst and Father John Misty inspire us to be better lyricists and we cannot get enough of Lana Del Rey’s production.
TITL: You were 2016 John Lennon Songwriting Contest Finalists. What was that experience like?
S: It felt incredible to be recognized by our peers as writers and not just performers.
TITL: What impact did having your track “Kings” featured in Season 1, episode 4 of The Bold Type have on people’s response and reaction to you?
S: It opened more doors for us in the industry. Unfortunately, the song hadn’t been released yet, so no one could find it! But we were able to Shazam it and that felt pretty rad.
TITL: You’ve just released latest track “Human”. What was/is it about the song that made you feel it was the right choice to release as a single?
S: Human is a synth-pop anthem that we wrote to celebrate our humanity. We are, above all, human, no matter what labels we’ve been assigned or assign ourselves.
TITL: The track is taken from your upcoming album Water. Is there anything you can tell me about it? Do you each have a favourite track and if so, which is it and why?
S: Actually, “Human” was recorded after we finished Water. Again, SIGNY decided this was the first song she wanted to release.
TITL: What made you decide to pen and share your ‘open letter to humanity’? Do you wish more individuals and artists would express themselves as openly as you do?
S: We wanted to write a letter from a future human perspective as a reminder that we each have a choice in how we relate to each other and our planet. We’re at a critical point in our evolution as a species, and many forces are trying to divide us. Will they? Or will we remember how to dance and come together in love? Self-expression is a tricky thing-so many people have been shamed for being themselves. Our main message is that everyone is precious and deserves to be heard.
TITL: Do you have any tour/performance plans in the works?
S: We have an amazing booking agent, Joy Collingbourne, who is working hard behind the scenes so that we can hit it hard once the album comes out.
TITL: If you could play any venue in the world, and share the stage with 2 other bands or artists, living or dead, where would you play and who would join you?
S: Triple Bill, Queen, Lady Gaga, and SIGNY at Madison Square Garden. And we all join together to play “Fat Bottomed Girls” for the finale!
TITL: Particularly given the fact that you met on MySpace, how does and has the internet and social media impacted your ability to reach an audience and get your music out there to fans around the world? Do you think there are any downsides to the almost ‘dependence’ some appear to have on the likes of Twitter and Facebook?
S: We wouldn’t even be here if not for Myspace, so in that sense we wouldn’t have an audience to reach had it not been for social media. In the early days, it felt very easy to connect with fans. Now there are algorithms that make it so that you have to pay to have any reach on certain platforms, but it’s not impossible. As our manager likes to say, we are decentralized at heart. All our systems will follow, so we’re using that telepathic angle. We honestly don’t think it would matter if Twitter and Facebook disappeared – we’re not as dependent on it as we think. Someone is probably busy inventing better tech right now anyway.
TITL: Finally then, where would you like to see yourselves five years from now? What’s the long term ambition/dream?
S: We want to win a Grammy for Best Pop Duo in the next few years. We want to tour the world, create a long-lasting relationship with our fans, and never stop playing music.