Following the demise of GMTV in September 2010, ITV quickly moved to re-launch a former title Daybreak for its Breakfast Television offering and pinched two of the BBC’s highest profile presenters in Adrian Chiles and Christine Bleakley from their evening Entertainment Chat Show The One Show signing the duo into what can be ‘Golden Handcuff’ Deals.
However following multiple carnations and getting GMTV fan favourites to return in anchor roles and editorial positions the viewing figures never seemed to take to any of the presenting teams with the BBC continuously beating them in the figures with ITV/Daybreak struggling around 700K daily and BBC Breakfast getting around 1.4Million viewers continuously.
ITV Announced the Following via a Press Release today;
ITV today announces a new presenting team set to join the ITV Breakfast roster of talent later this year.Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher will be joining the channel as ITV’s main weekday presenters between 6.00am and 8.30am, on ITV’s newly named breakfast show, Good Morning Britain.Lorraine Kelly will now be at the helm of her own show, Lorraine, between 8.30am and 9.25am, five days a week.Aled Jones will present a new weekend morning show, Weekend, between 8.30am and 9.25am starting later this year.ITV Director of Daytime, Helen Warner, said:“I’m delighted to welcome all four presenters to the ITV Breakfast family. ITV has a first class roster of breakfast and daytime talent both on and off screen and I’m thrilled to be expanding this. Our overriding aim is to continue to improve our breakfast programming for our viewers and we have been working for some time behind the scenes developing the next chapter of our offering.”“Engaging, news driven content is our number one priority and will be at the heart of everything we do on Good Morning Britain. I believe we have a top team in place to deliver this and make this a compelling proposition to wake up to in the morning.”
Susanna ReidSusanna Reid has been a journalist for almost 20 years, beginning her career at BBC Radio Bristol, before moving to BBC Radio 5 live and joining BBC News 24.Having been a regular presenter on BBC Breakfast since 2003, Susanna has covered many of the major new stories of the past decade including the Japanese Tsunami, the capture of Saddam Hussein and the engagement of the Prince of Wales to Camilla Parker-Bowles.Susanna has also interviewed many political figures including Prime Minister David Cameron, as well as presenting live from the Oscars in Hollywood.Susanna recently reached the final of Strictly Come Dancing and as part of BBC’s Sport Relief, ran and completed the London Marathon in 2012.Ben ShephardBen has been a familiar face on ITV for nearly 15 years. Joining the channel in 2000, Ben fronted GMTV for 10 years, as well as presenting popular entertainment shows The Xtra Factor and more recently, Tipping Point. Ben has also hosted Sky Sports Champions League, Goals on Sunday and League Cup coverage.An accomplished broadcaster, Ben has interviewed the great and good from the world of politics, entertainment and sport, including Prime Minister David Cameron and former Prime Minister Gordon Brown, global superstars including Madonna and Angelina Jolie and sportsmen such as Fabio Capello, Steven Gerrard and the England Rugby Team.Ben is also a keen sportsman having completed 14 marathons, climbed Mount Kilimanjaro and ran coast to coast for charity in both 2009 and 2011.Sean FletcherSean joins ITV Breakfast after more than ten years of broadcasting at the BBC and Sky in sports, news and documentaries.Before presenting on Sky Sports News, Sky News and Sky Sports’ rugby coverage, Sean fronted sport on BBC One’s Weekend 10 O’Clock News, the BBC News Channel and BBC World News, as well as being a news reporter and presenter for BBC London, BBC Breakfast, and the BBC One O’Clock News.Travelling around the world, Sean has covered a variety of sport from the FIFA World Cup in South Africa, to filming documentaries in Jamaica, the USA and Italy, as well asevents ranging from the Six Nations Championship to Wimbledon and the Grand National.Charlotte HawkinsCharlotte’s broadcasting career has spanned nearly 15 years, presenting most recently alongside Eamonn Holmes on Sky’s Sunrise.Joining ITN in 1999, Charlotte was one of the first journalists at the Paddington rail crash, reporting live from the scene. In 2000 she moved to ITV Meridian where she went on to co-anchor its main news programme Meridian Tonight as well as presenting a number of regional documentaries.Charlotte joined Sky News in 2007 and has covered several major breaking stories including the developing flight disruption due to volcanic ash, the Israeli air strikes in Gaza and the guilty verdict in the Josef Fritzl trial. She was also live on location for Sky News’ 2010 General Election coverage.Charlotte has appeared on ITV’s This Morning as a news reviewer.
Personally I am so glad to see Ben Shephard return to ITV Breakfast as he has always been a favourite of mine and I can’t wait to see Susanna Reid sashay onto the sofa later this year. Plus pinching a presenting team from Sky News/Sports is always good for the broadcaster.