EXCLUSIVE: NATALI IS READY FOR THE RIDE OF HER LIFE 0 258

Twenty-year-old Natali Felicia is keeping busy. Not only is she working towards establishing herself in the music industry, she is, by her own admission: “working in a clothing boutique as well as at a café on Södermalm.” She is also a woman of many passions, including but not limited to “travel, exploring new places and meeting new people.” She adds: “I also love vinyls, yoga and Netflix.”

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When asked about what makes her unique in terms of the music she’s creating, she’s reluctant to say much, but she does admit: “I have my own voice and my own way of expressing myself…my own personality, you know? We’re all unique creatures with unique personalities. I’ve started to create my own world in music, though I think that is a constant journey.”

She lists her influences as Mazzy Star, Patti Smith, Bob Dylan, The Beatles, Joni Mitchell and The Cardigans. “They’re bands and artists that have been a big part of my life growing up,” she says. “I have always listened to very different kinds of music in different time periods. In recent years, I have started to listen more and more to a lot of Scandi artists such as Ane Brun, Nikki And The Dove, Fever Ray and Jenny Wilson – lovely, strong women with interesting ways of expression and interesting personalities.”

Natali’s family are artistic and such creativity has had a big impact on her as she carved out her own career, as she explains: “My dad has always been working within drama and theatre. I believe that has opened up a creative world for me. I have always loved to express myself through different creative ways: playing theatre, writing and I practiced figure skating for quite a long time. Music and singing was something I first started to explore more about six years ago when my friends in school told me I had a good voice and that I should sing more. That really motivated me to continue and explore it further.” So did she enjoy music in school? It would seem not. “It wasn’t my favourite subject,” she confesses. “I moved to Stockholm five years ago, got a guitar, joined a creative writing group and a couple of choirs, one among them a gospel choir. Eventually I started to write my own songs and performing them at different musical events, open mic shows etc. Things started to click.”

Reflecting on the first album she bought, it takes her a minute to remember. “The Beatles 1967-1970’ – I had asked for it for my 10th birthday. My dad always listened to The Beatles in the car. I loved that and I know all the songs by heart. As soon as I got home from school or practice I listened to this album in my room as I just lay on the bed, studied or whatever.  I guess this is where the interest of music started growing – as I started to really listen to the lyrics, singing along and picturing the songs in scenes before me.” She also remembers seeing The Sounds live in Stockholm and muses: “I thought Maja, the lead singer, was awesome and that I really liked their sound. I remember that was when my dreams of being in a band started…”

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So when it comes to her song-writing influences, which would she say comes top? “That would ultimately be the different experiences through life,” she says quite seriously. “Sometimes it´s an easy process and sometimes it’s very hard. Often I write down something I think about- different phrases I come up with in the moment. And then I sit down and try to figure out what it is I actually want to say… eventually these phrases start to come together. Then, I might share the idea with a producer and we can continue to develop that further. I like to co-write – when you can have an open dialogue through the process with someone and try to see the lyrics through different perspectives. It’s a varied process for me as I think it is for a lot of people.”

When asked to pick which one of her songs she’s most proud of, she pauses for a moment. “That’s hard,” she admits, “But ‘Used To Be’ is a song very close to my heart. It’s a song that was left to rest and evolve for a few years before it came to be what it is today. And that’s what’s so beautiful I think with the process it went through, the fact that it wasn’t hurried. I had to grow and develop myself before I felt this song and I were ready to be heard by the rest of the world.”

So does she find it easier to pick her favourite song by another artist? Not really. “I have many favourite songs. But if I have to pick one, I would say ‘Both Sides Now’ by Joni Mitchell. It contains such brilliant lyrics about life and love. What I think is so interesting is when listening to her first recording of it from the album ‘Clouds in 69’ and comparing it to the recording from the album ‘Both Sides Now in 2000’, you can really hear how she’s grown and actually got more experience of life in the expression of her voice and singing. She and her music are just brilliant.”

Hailing from Sweden, unsurprisingly she grew up listening to Abba while other artists such as Robyn have also gone on to achieve huge success. Is she proud of that success and how does she feel now she’s on her own music path? “I’m so proud of the fact that this small country is delivering such good music and the artists are doing so well internationally. It is a tough world and competition is tough out there. So it is definitely inspiring to see how we Swedes find our way into it.” She adds, after a pause: “I believe Swedes, in general, are very open and social. We’re a very multi-cultural country. We travel a lot, are curious, open to meet new people, open minded and very dedicated. Still we’re quite down to earth and humble. I think maybe that makes us interesting and lively to work with.”

As a keen user of social media, she admits: “Social media platforms are a vital part of the connection between me and the listeners. I have quite mixed feelings regarding managing the socials though. On one hand I think it can be quite fun, as I like to take photos and write. But on the other hand, it takes a great deal of time and energy. Nowadays you see people staring down at their iPhones and iPads etc all the time and that scares me a bit. I believe it is about finding a good balance in all this sharing and connecting so it doesn’t take over your life.”

Having recently taken a trip to London, did she enjoy it and does she hope to come back? “Absolutely!” she cries. “That was a fun but very short trip! I love London and the English people. I would very much like to be back soon again. I got such a wonderful response to ‘Used To Be’ from the UK, I would love to come and play in London and other cities in the country sometime. I’ve recently played a show supporting Paolo Nutino in Stockholm, and I’m playing a festival there too shortly which will be fun, but aside from that, I don’t quite know what my live show plans are. I’ll be sure to keep everyone posted though! Playing live is hugely important to me as it gives me a chance to meet and interact with fans as well as my band. I dream of touring internationally, so hopefully I can work my way towards fulfilling that. Ultimately, I’m excited for what lies ahead, but like to enjoy each and every day. At the moment, my focus is on my new single ‘Easy Ride’ which I am thrilled to be releasing soon. I hope everyone likes it!”

Easy Ride is available on August 5.

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DOREEN TAYLOR TELLS ALL ABOUT HER OFF-BROADWAY SHOW “SINCERELY, OSCAR” & LOOKS TOWARDS A VERY BRIGHT FUTURE 0 161

Doreen Taylor is no stranger to dreaming big. With two music and performance related degrees under her belt, an array of theatre production credits to her name and a successful career as a solo artist, she’s ambitious and not afraid of people knowing it. After her production “Sincerely, Oscar”, which she created and produced herself, had a successful run in Philadelphia last year, the show has now moved to New York and is currently undertaking a 14 week run at Theatre Row, Off-Broadway. In between shows, Doreen kindly took the time to chat to ThisIsTheLatest about the creative process behind the show, her memories of opening night and where Sincerely, Oscar might go in the future.

TITL: First of all, for those unfamiliar with you and your background, can you just give a little insight into your music and performing career? 

Doreen Taylor: I’ve been performing for many years now, and having earned myself degrees in both opera and voice performance, I consider myself very fortunate to have been a part of some fantastic theatre productions including Robert Ward’s The Crucible, in which I played Abigail Williams, and Christine in Phantom Of The Opera. In terms of my music, I released my first album Magic back in 2012 while my latest album Happily Ever After has received great reviews and is to hopefully become an Off-Broadway musical in the next couple of years.

TITL: You’ve been pretty busy lately with your off Broadway show, Sincerely, Oscar, after a successful run in Philadelphia last year. How does it feel to know you’re working on the same streets and around the same venues as some of the biggest and most popular musicals and shows in the world? 

DT: It is pretty surreal. One of the very first musicals I starred in when I was just a kid was “42nd Street” and now here I am all these years later starring in my very first show I have written in an iconic theater on 42nd STREET! It is pretty amazing how life can just come around full circle and give affirmations that I have been on the right path all along. I guess the most amazing part is that the shows that we are honoring by the great Oscar Hammerstein all opened on Broadway within one mile of where we are performing “Sincerely, Oscar” now. That is a pretty humbling feeling!

TITL: You created and produced the show yourself – what is it about this particular show that made you want to bring it to life in the way that you have?

DT: It’s weird… I was busy working on my mainstream Adult Contemporary music career writing, producing and performing my own music and this opportunity came out of nowhere at a music video premiere that I was hosting. I was lucky enough to meet the grandson of Oscar Hammerstein and his lovely family at this event and we instantly hit it off. I felt a strong calling to use my talents to bring recognition to Oscar and help honor this iconic Broadway legend. I created the previous iteration of the show and debuted it in Philadelphia and we did so well that I wanted to bring it to the heart of Broadway. I worked for over a year and a half developing “Sincerely, Oscar” and am so proud at the finished product. It is truly like my child and I feel as though I have nurtured and loved it every step of the way.

TITL: Did you have any prior creative/production experience prior to this or was this project something you felt so passionately about you just had to give it a first time try? 

DT: I always have had a hand in producing my solo mainstream concerts that we have toured around the US, and even some of my music videos, but this is the first time I have written and produced something of this colossal size and importance on the theatrical stage. I feel so lucky that I have been given such a great opportunity right out of the gate!

TITL: Can you talk me through the creative process for the show? Where did your first ideas come from and how did you expand them over time to the point you realised you could make your thoughts and ideas a reality? 

DT: I think the most incredible achievement in the creative process of this show was the way we created the role of “Oscar Hammerstein” himself. Early on, I got it stuck in my mind that I wanted to do something unique and totally “out of the box” for his character. I had just visited Las Vegas and caught a Michael Jackson tribute show at Mandalay Bay where they had created Michael as a hologram and he interacted with the other performers. It blew me away and never quite left me. I wanted to be the very first to bring this technology to the NY stage and I never really let go of that idea – even when others said I was crazy! And now, here we are, being the very first production ON or OFF Broadway that has used this 3d holographic technology in a theatrical production. It is really quite stunning and impressive and I am so honored to be the one to pave the way for this new technology. Sure, there has been some blow back from purist critics who don’t believe in bringing this kind of technology to the theatrical stage- but I have news from them—like it or not, it’s coming and “Sincerely, Oscar” is living proof of it. You can’t stop progress.

TITL: Were there ever any days or times that you questioned or doubted what you were doing, or were you 100% committed to?

DT: Every. Single. Day. It would be weird if I didn’t occasionally doubt my creative choices- especially when you have to deal with ridiculous opinions from people who are afraid of the technology or of the advancement. But at the end of the day, I wouldn’t have changed anything and I am so proud at what has been created. I sometimes sit back while I am performing in the show and absorb the incredible audience response and feel a huge sense of pride that I am here and I am able to live out this incredible dream!

TITL: How did you bring the production’s cast/crew together? Were/are they friends of yours or did you put out a casting call? When did you know you’d found the right people for each part of the show? 

DT: A little of column A, a little of column B. In the case of my gifted director, Dugg McDonough, we had worked together years ago in several productions at Temple University as well as Des Moines Metro Opera Company. I immediately thought of him when I was creating this show and asked him to return to collaborate on this project. As for the rest of the cast and crew, most were hired from referrals and casting. One of the hardest parts of creating any new production is finding the right people to work on it. I can honestly say that in all my years of performing professionally, I have never worked on a show where I truly like and respect every person that is there. This is the first time I can say that. We have become like a family and we all look out and protect each other. It is a really wonderful thing.

TITL: What can you recall of the infamous opening night? Were you nervous or just buzzing and raring to go? 

DT: It went by SO fast! I can say that I am a little nervous before every show I do. That never really goes away and I am actually glad that those butterflies are there. I never get complacent or “phone in” a performance. Every show is like opening night to me. The party was a blast and we really had one amazing night celebrating this great success together!

TITL: Given that Broadway is typically considered to be more of a man’s world, how proud does it make you feel to know you’re proving yourself to be just as good as your male counterparts when it comes to putting on a successful production? 

DT: To be honest, I still feel there is a lack of support and respect for women creators/producers in this industry. While it is admittedly a lot better, there is still a great deal of work that needs to be done. I am really honored to be a strong woman voice out there creating good, commercial theater in an otherwise male dominated industry. It is so sad that in this #metoo era we don’t embrace more female voices attempting to create on the theatrical stage but I think there are more of us out there that will brave the storm and keep pushing the boundaries, regardless if we are always embraced or not while we do it! However, that being said- women need to start supporting women colleagues in theater more. Sad to say that some of the harshest critical voices out there are from other women. That has always baffled me. Trying to blow out the candle of another does not make theirs burn any brighter.

TITL: What advice would you give to anyone out there who has an idea that they’d love to see brought to life on a stage such as one on or off Broadway? What traits might you say they need in order to keep pursuing that idea/dream until it becomes reality?

DT: I would say that dreams can come true and I am living proof of that. However, set your sights with reasonable goals. Start small. Test the waters. People don’t usually wake up one morning and decide to have a show open on Broadway next week. It takes a long time of work, dedication, financial support and most of all- thick skin, to navigate this industry. There will be enormous sacrifices that will need to be made and there will be a lot more tears than laughs at times. But after all that is said and done, there is no greater joy than to see your creation brought to life by fabulously talented people each and every day and I truly feel blessed to have this opportunity.

TITL: Finally then, now that Sincerely, Oscar is proving to be a hit, have you thought about any other productions you might like to work on, or is all your time and energy focused on this for the time being? 

DT: Right now I am focusing on this limited engagement run at Theatre Row in NYC, but I would be lying if I said I am not looking to the future for what is next. I believe we have even bigger and better things in store for “Sincerely, Oscar” coming in the near future. Maybe it will be a national tour, maybe an international tour, or maybe a residency in Vegas? There has been a lot of buzz as to where this should go next… and right now the sky is the limit! I am just excited to see where this remarkable journey will go!

For more information on Sincerely, Oscar visit the official website. You can also keep up to date with Doreen via doreentaylormusic.com, or by following her on Twitter and liking her page on Facebook. Her latest album Happily Ever After is available now. Header photo credit: James Jackson.

LX MASON TALKS “DRINK ME GOODBYE” AND FUTURE ASPIRATIONS 0 88

Having earned considerable attention and a strong following on the back of his debut single “I Don’t”, which to date has been streamed more than 35,000 times on Spotify alone, the latest song by Florida born artist Jon Davis, AKA LX Mason, addresses the desperate attempts so many people make to forget long-term relationships. With plans for an EP in the pipeline, LX Mason chatted to ThisIsTheLatest about song-writing inspiration, his thoughts on social media and his long term artistic goals.

TITL: What makes LX Mason different from all the other acts out there? What’s your unique selling point?

LX Mason: I think I’m unique in the sense that I’m an African American pop artist who isn’t doing R’n’B or rap, but I don’t think that defines me. I think we’re all just out here trying to make what’s true to us. So my unique selling point is, I’m me. Get to know me a little.

TITL: Is there a particular story behind your new single “Drink Me Goodbye”?

LXM: Of course! My songs are a way of coping with things that happen in my world, so you can always count on there being some type of story. I had a falling out with a really close friend of mine years back, and it wrecked me for a little bit until I bounced back. However, I saw from a distance how that person was trying so hard to forget me and I’d say that was the part that hurt the most. We eventually mended things but if we’re being honest, a lot happened during that time and it hasn’t been the same. 

TITL: How did you come up with the concept for the video and is being creative in that way something you enjoy? 

LXM: I LOVE directing. For some reason I always have. And since I was a little kid, I’ve always loved music videos. I bounced some ideas off of my mates, and my co-director Jason Denison. We wanted to portray a story of the depths that someone has to go to in order to forget someone and actually recreate these happy memories but without the other person being there. 

TITL: In terms of your lyrics and general song-writing from who or from where do you find most of your inspiration?

LXM: Real life situations inspire me. There are some pop artists whose writing I definitely appreciate – Julia Michaels, Lauv, Lennon Stella to name a few – but I try not to let that influence my writing because I want to be as authentic to the story, and the emotion, as possible. 

TITL: How easy or hard do you find the song-writing process? Can it depend on the subject you’re wanting to write about or your frame of mind at the time? 

LXM: Yeah definitely depends on what song I’m writing. And if my head isn’t in the right place for it, I have to really push past everything that I’m feeling to get a song out. 

TITL: Is there an EP or album in the works?

LXM: I’m working towards an EP! But definitely a couple more singles out first. 

TITL: Do you have any performance or tour plans you can tell me about?

LXM: At the moment, it’s all about the writing and recording. But things could definitely change, and I’m always keen to perform.

TITL: If you could put together your dream show with four bands or artists, living or dead, who would you choose and where would you play? 

LXM: WHOA. Uhm. I would completely disregard genre and just have a really selfish line-up of people I love. 

TITL: Given that your debut single has already achieved in excess of 35,000 streams, what are your thoughts on social media? Are you someone who believes it to be a powerful and necessary tool in your business, and society in general, or can there be/are there downsides to being so “online” all the time? 

LXM: There’s no question that the abuse of social media has had an effect on mental health. We’ve seen it, and Instagram/Facebook has done a little bit of work to improve it for the user, but I don’t think it’s there just yet. I think there is an aspect of it where it is effective for business, and societally it does increase your world a bit – I’ve met some wonderful people through social media. But if -or when – it crashes, it wouldn’t bother me. Half the time whenever I post something I think about my caption for half a second, post it, and throw my phone across the room because I don’t care. 

TITL: What does the rest of the year have in store for you? 

LXM: More music! Releasing some more of my own, as well as writing for other people’s projects and potentially featuring on some tracks as well. 

TITL: Finally then, given how “full” the music industry is now with both new and established talent, how do you plan to make yourself stay current in the years ahead? What are your long-term aspirations as an artist and where do you see the music industry going/ being in terms of its shape and longevity, as time goes on?

LXM: I think, more importantly, I want to stay true to myself. If that’s current, then great. What’s “current” changes so frequently that if I were to base my artistic identity in that, I wouldn’t know who I am anymore. My long term aspirations is to get where I want to go making the music I want to make whenever I want to make it. I think for the music industry, there’s more of an inclination towards independence and honesty in music that can bring people the music they want to connect to. 

Check out the video for “Drink Me Goodbye” below and for more information on LX Mason, visit his website, give his page a like on Facebook or follow him on Twitter.