ILANA ARMIDA TALKS “HIGH NO MORE”, SOCIAL MEDIA & TOUR PLANS 0 173

As an individual with rhythm in her blood – she’s been dancing since she was 3 – it’s perhaps not surprising to find that Ilana Armida is well on her way to establishing herself as a gifted singer-songwriter and performer. With her new single “High No More” out today, Ilana spoke to ThisIsTheLatest about her artistic influences, the one place she’d most like to play and how she’d love to party with Bruno Mars.

TITL: Firstly, what would you say sets you apart from the many other artists out there?

Ilana Armida: I think what makes me unique is that I handle pretty much every aspect of my entertainment career. In this industry a lot of artists are used as pawns. Labels tell them what music to put out and when, how to dress, how to move, etc. In my case – and how I plan on keeping it – I get to create music that genuinely represents who I am and what I am going through. I choose when I release that music through my own entertainment company, I co-produce and work with who I want to work with, I create my own cover art, run my own social media and truly get to be hands on with everything that I do both on the business and creative side of my brand.

TITL: You’re a woman of many talents, as someone who has been dancing since you were three and has been part of the professional dance and musical theater worlds, but what is it about singing and song-writing that ultimately drives you to create the music and sound that you do?

IA: I love performing! Song-writing gives me the opportunity to create music that I can turn into an experience for others. As I am writing I am very much also picturing what the live show and music video will look like. I love how I can put my thoughts and feelings into a song and make others feel things and make them want to dance!

TITL: Do you have any plans to go back to musical theater or are you happy to just be doing your own thing now?

IA: Eventually yes! I am a drama geek at heart and would absolutely love to do something on or off Broadway down the road!

TITL: Which band or artist might you say you sound most similar, or are you most compared to? Who would you most like to see or hear yourself be compared to?

IA: I honestly do not get compared to other artists that often. When it comes to the music I make I have gotten JoJo or even Ariana Grande before which is dope because they have two of the best voices in the world! JoJo is from Massachusetts like me and Ariana is Italian like me so maybe it’s that! I want to be Bruno Mars when I grow up. Haha! He’s my guy!

TITL: Who or what is your biggest inspiration when it comes to music and song-writing and with that in mind, which song would you say is the greatest ever written and why?

IA: I grew up listening to soul, motown and R&B, so it all started with Aretha Franklin and Otis Redding! They made music that made people feel things so deeply. But right now the most inspiring artist out there is Bruno Mars. He captures that feeling of soul and R&B that I love but creates songs that people of all generations can dance to! “24k Magic” is up there for best song ever written because of the positive effect it had worldwide.

TITL: Is there a story behind your new track “High No More” and what ultimately made you decide it was a fitting single?

IA: “High No More” was written very late at night in a studio full of my friends who were all drained from a long day. We didn’t realize how cool the song was until we listened back the next day. Allen Mattox had the line “You don’t get me high no more” and it allowed me to tap into a place I have unfortunately been in more than once and I am sure a lot of people have experienced when you are in a relationship and your significant other has stopped putting in effort. It is pretty straight forward but there is this sense of longing for the spark to reignite.

TITL: Are there plans for an EP or album in the works?

IA: Not currently. I plan on releasing a bunch of music this year in the form of singles to see what resonates and to show my fans what I am capable of. If an album happens in this process than GREAT!

TITL: What is your tour/performance schedule for the months ahead looking like? Which one venue would you most like to play and why?

IA: We will definitely have some shows around LA in the coming months. Hoping for a tour later in the year! I don’t have one venue in mind but I would love to do the festival circuit! Coachella maybe???

TITL: How do you feel about social media and the power and impact it can and does have on the lives and careers of artists today? Do you believe it’s possible for people to succeed in this industry without being socially connected to their fans?

IA: It is very difficult to stand out when there are thousands of “influencers” dominating the social media world but the beautiful thing about social media is that I can instantly connect to my fans all around the world.  We as artists NEED social media to keep people interested in what we are doing and I think outside of all of the Facetune and ingenuine content these platforms can be super beneficial to connecting with our true supporters.

TITL: Are there any other plans or projects in the pipeline you can tell me about?

IA: Just look out for a bunch of new music from me this year!

TITL: Finally then, as someone who is clearly ambitious and driven to achieve all she sets out to, what’s left for you to tick off your personal and professional bucket lists? What would you have to do in order to be able to say to yourself “I’ve done all I dreamed of and more?”

IA: I don’t ask for much, I simply want to work with – or maybe just party with – Bruno and I want to do a world tour…. that’s all.

Check out “High No More” below and for more information on Ilana Armida, visit her website, give her page a like on Facebook or follow her on Instagram and Twitter.

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THE BAND GOOCH TALK ‘MODERN HIGH’, FAVOURITE ARTISTS & ULTIMATE COMPLIMENTS 0 24

They say siblings share most things. For the majority, that means clothes and other day to day items, but for Jared and Jordan, aka The Band Gooch, the one key thing they share and bond over is their love of music. Inspired first and foremost by Green Day, the two brothers have just dropped their new album ‘Modern High’, and are currently working on putting together some tour dates. They spoke to ThisIsTheLatest and spilled the beans on the two venues they’d love to play, their views on social media and how they’d like to start a revolution with and through their music.

TITL: What sets The Band Gooch apart from all the other acts out there today?

TBG: I think there are a couple things that set us apart from other acts out there today. First, we are not making music simply to get rich and famous. That is not our goal and never has been. Our band to us is more than just a rock band, it’s a lifestyle, a culture. To us it’s a symbol of freedom and liberty, meant to inspire people to do and be more. To us it’s a community of people brought together by music, living their best lives, being completely free. The other thing that would set us apart would be our musical taste. There are a lot of acts out there who are into a little more electronic type music. We write music with the idea that, it needs to be able to truly be played live, and sound just as good if not better live. No BS. You don’t see that anymore. 

TITL: As siblings, do you find or have you found that your musical tastes are very similar or different and how have those tastes and influences filtered through into the music you make?

Jared: For the most part our music tastes are very similar. We are both very into classic rock, punk rock, a lot of 80s and 90s stuff. That’s the foundation of what we do. We differ in other things. For example I’m into Enya, I love Brad Paisley and things like that. Jordan is way into Lord Huron, Young The Giant and other acts like that. Having a foundation of similarity with different flares really makes creating music fun and interesting for us. We go the same direction, but keep it interesting. 

TITL: What would you each say the other brings to the band? 

Jared: We each bring personality I think. I bring passion I think, sometimes probably a little too much for the band! I can get a little OCD with things, but that’s okay. I do a lot of the melody work, a lot of guitar and bass, foundation work and lyrics. Jordan brings the flash and style. He is really good at spicing up bass lines, adding good guitar solos or spicing things up a bit. He also brings a lot of passion in his own way. He is more relaxed and easy going which is good to have, it keeps it loose and we all have fun. 

TITL: Family relationships are hard at the best of times, so how do the two of you deal with any personal or artistic differences that might cause tensions within the band? 

TBG: We are super close in age and we are extremely close but also have always had differences growing up. We prefer it this way. We can have a huge fight and disagree on everything, which has happened multiple times, but at the end of the day, we are still brothers so things get resolved easy. Anyone else is not so easy, people get pissed, bands break up and that’s that. 

TITL: Which three bands, collectively, would you say TBG is most influenced by? 

TBG: First and foremost Green Day. We love their music, and their live presence is second to none. Second would be Metallica, for the same reasons. Third would probably be a general collection of 80’s rock mixed with artists ranging from Enya to Metallica new or old. 

TITL: What can you tell me about your new album Modern High?

TBG: Modern High is a rock album about Modern Society. It talks about the good the bad and the ugly about life in the modern age. We have more luxuries than ever, yet people seem to be more stressed out and anxious than ever. People seem to care more than ever what other people think about them, they have distractions everywhere they look, expectations to manage, and life is just chaotic all the time. Modern High is an album of anthems preaching liberty. Fuck the modern age, what other people think, it doesn’t matter. What matters is doing what you love, being your best, and being happy. Too many people spend time living for someone else. Fuck that. It’s your life, live it your way. Start the business, make the album, marry that girl, do whatever you want. Just don’t spend your life trying to please everyone and stop measuring your life by likes and follows. Modern High is a classic punk album preaching liberty.  

TITL: Could you pick a favourite track from the collection? What is it about those songs that mean and matter so much to you?

Jared: Mine would probably be “Rebel Inside”. That is one of the more personal songs I wrote. It’s about my wife, and finding perfection in her imperfections. 

TITL: Are there any summer/fall tour plans lined up to promote the album? 

TBG: We are working on that now! We are going to be booking some shows around the west coast later this year and/or next.

TITL: Which venue anywhere in the world would you most like to play and who would you choose to support you?

TBG: Probably the Emirates Stadium or Old Trafford, both in England. We’d of course want to play with Green Day but I think they are a little too big to support us, so we’d support them! If we had to choose a supporting act, I don’t know; I think we’d find someone we like who puts on a good show and bring them along. 

TITL: You’ve already been praised by the likes of Ghost Cult Magazine and PunkNews.org, but what’s the biggest thing anyone has or could write/say about you? What is or would be the ultimate compliment? 

TBG: The best thing is when someone who has never been to a show before, or hears our music for the first time reaches out or comes up after a show and says; “I just found this song, it is AMAZING!” OR “You guys are way better than I expected – I had no idea you guys were this good. I thought you’d be okay but you guys are an actual band rock band!” Or: “You guys sound way better live than you do on your album!”Or: “You guys put on an actual rock show, that was amazing, I feel bad I haven’t come yet! I did not expect this at all!” These are all real quotes from people, and these are the best compliments. When someone listens to our music, or comes to a show and has a great time. 

TITL: To what extent has and does social media impact your ability to reach an audience? How much of your following might you say has come as a result of you posting/sharing your music on the likes of Twitter and Facebook? 

TBG: Twitter zero. I think we have one but we are never on it. We do most our marketing on Facebook and Instagram. The thing with social media is it’s an amazing tool for reaching people all over the world. We can share our brand and our story and connect with fans and that is really fun. We love talking to people that find and like our music. The problem is, everyone is always getting crap thrown in their face and it is distracting, so the market is super saturated. Also on a personal note, we hate social media because it is addicting and we think at this point it’s more of a problem and a distraction to society than a solution. So it sucks. I am not sure how much of a following comes from it, probably a pretty good amount. But we really don’t spend as much time on social media as we “should”. 

TITL: Looking further down the line, where to you want TBG to be five, ten years from now? When they write the history book of music, what would you like to see written about the two of you and the music you left/shared with the world?

The Band Gooch: Good question. At the end of the day, we aren’t doing this for money and fame. If we wanted that we’d do pretty much anything else, there is almost no money and no fame in this business. We do this because it is WHO we are. This is our life’s work, and whether or not it works out for us tomorrow, next year, five years or after we are dead it doesn’t matter. This is WHO we are and it is what we do. We are doing it because we want to show people you CAN do what you love, and you SHOULD do what you love. That there is more to life than money, likes and follows. The world needs a revolution, it needs to get back to its roots and that is why we exist. We just so happen to make awesome rock music, so what better way to start a revolution? 

For more information on The Band Gooch, visit their website or give their page a like on Facebook. Their album Modern High is available now.

CEO FIELDS UNVEILS HIS BRAND NEW SINGLE “YOURS” 0 35

It’s amazing what an idea can do. After dropping out of college and moving to LA, following managing a big pet boutique for a while, CEO Fields had the idea to launch his own fitness company for dogs. With business going well, Fields went on to invest his profits wisely and made his first million in two years.

This rags to riches story was personified and showcased for all to see and hear on Fields’ debut single “25/8” , which highlighted just how far perseverance and dedication to what you do can get you and now, with his business established, his position in the music world set on a solid foundation and his following on the rise, he’s sharing his latest work in the form of new single “Yours”, which ThisIsTheLatest are delighted to premiere.

Asked about the new release, Fields says:

“Yours is my version of a love song for the Boss Woman out there that has my heart and all of my attention. After ’25/8′ I wanted to speak to the women so that they know I have something for them too. It’s a fun song, both empowering and raunchy.”

Give “Yours” a listen below and for more information on CEO Fields, give his page a like on Facebook or follow him on Twitter and Instagram.