After the successes of previous Always Keep Fighting campaigns, founder and organiser Jared Padalecki, best known as Sam Winchester in Supernatural, took to Facebook yesterday to chat with fans who have supported him and the raising of mental health awareness.

Via a live video using his phone and from his trailer on the Supernatural set, Padalecki first gave a birthday shout-out to his dog before, with his voice starting to shake, he said:

“A year ago today, I decided to help raise money and awareness for a cause near and dear to me. I had never really spoken about it publicly – a lot of my friends and family knew – but I kind of kept it to myself by and large, and I, with the help of some friends and some family, I came to y’all and asked y’all if you could help me always keep fighting and in return I said I would always do my best to help y’all keep fighting.

Y’all have accomplished your side of that with a platinum medal. I feel so loved, I feel so supported from everybody out there and it’s really special to me and I’m really grateful. So, first and foremost, thank you. A year ago today, we launched the very first Always Keep Fighting campaign.

It kind of knocked my socks off and I think it knocked a lot of people’s socks off, and a lot of us couldn’t believe just how awesome it went, and I still get messages from y’all on Facebook, and Twitter and Instagram daily, and I get fan mail from y’all daily, talking about the message and a lot of times, y’all will say to me ‘thank you for the Always Keep Fighting campaign’ and my feeling is to say ‘thank you’ for the Always Keep Fighting campaign. I’m only one person and I can do what I can do, but y’all spread the message and I know people found out about the show through the Always Keep Fighting campaign.

It’s just been really special and in the last year, I’ve learned a lot. I had my lowest low of my thirty three year and some odd month life in the last twelve months. But I also had my highest high, and so I’ve been through a lot and I just wanted to say thank you guys, and I think I’ve had a lot of time to kinda look inside myself – not literally – no, literally actually, I was able to see some x-rays and see inside myself!

Seriously, I’ve kinda done a lot of introspection, and I spent a lot of time with family and friends and professionals, kinda talking about everything, and one of the things I learned about fighting and making a promise to always keep fighting is sometimes, it doesn’t matter if you’re alone or around a million people, it doesn’t matter if you just lost your job or got your dream job, it doesn’t matter if you’re in a relationship with your special somebody, or still looking for that person. No matter the situation, if you don’t love yourself, then it becomes really difficult to always keep fighting. 

So, in honour of the one year anniversary of the very first ever Always Keep Fighting campaign, I wanted to do another campaign, reminding me of what I think I need to remember a lot of times and hopefully reminding y’all. So, allow me to stand up so you can see it. (rises) So guys, welcome to the one year anniversary of our Always Keep Fighting campaign. (lowers camera to show a black hoodie reading ‘Love Yourself First’ in bold letters and ‘Always Keep Fighting’ in smaller text to the side).

I’m realising that that might come out mirrored so I’m actually going to look in the mirror (stands in front of mirror holding his camera/video phone). Anyways as y’all can see, it’s a design that kinda helps me to remember that if you don’t love yourself then no amount of love coming at you can mean a whole lot.

I had y’all’s support for many years and I had to, with all y’all’s convincing and y’all’s love and support, love myself. I’m still learning, but I promise I will work hard to try and love myself first so that I can always keep fighting and learn to love everyone else and always keep fighting for everyone else. I love y’all very much, I’m grateful for y’all and the last twelve months of my life have been the best twelve months of my life, so for that, thank you. Love Yourself First. Always Keep Fighting.

You can watch the video here.

The new campaign hoodie can be purchased from Jared’s represent page. The message on the page reads:

Loving yourself is vital in the fight against mental health problems, so I want to encourage y’all to focus on loving yourselves first… each and every one of you is worthy.

The hoodie is available in a range of sizes and in black, navy or grey with a portion of the proceeds also going to the PACK Fund and The SPNFamily Crisis Support Network as recently launched and supported by Padalecki’s co-stars Jensen Ackles and Misha Collins via their ‘You Are Not Alone’ campaign.

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We are so excited to announce that multi award-winning actor and performer Hugh Jackman is set to open the show with a performance from the global musical sensation The Greatest Showman.

This show-stopping BRITs performance will be under the creative direction of Michael Gracey, the film’s director.

Hugh Jackman has carved a successful career both on stage in front of live crowds. From his award-winning turn on Broadway as the 1970s singer/songwriter Peter Allen, to Wolverine in the blockbuster X-Men franchise, he has proven to be one of the most versatile actors of our time. Jackman garnered his first Academy Award® nomination for Best Actor for his performance in Tom Hooper’s Les Misérables, and his standout performance as protagonist Jean Valjean also earned him a Golden Globe Award for Best Actor in a Comedy/Musical, as well as SAG Award® nominations for both Best Ensemble and Best Male Actor in a leading role, and a BAFTA Award nomination. Most recently, he was nominated for his role as P.T. Barnum in The Greatest Showman. His ‘The Man, The Music, The Show’ World Tour will kick off this May, which includes five nights at The O2 Arena, London.

The Greatest Showman has taken the world by storm since its theatrical release at the end of 2017, hitting the top spot in the UK by early 2018 and becoming the most purchased home entertainment release after Avengers Infinity War and Star Wars The Last Jedi.

The film’s soundtrack, composed by Benj Pasek and Justin Paul, was the UK’s best selling album of last year, topping the charts in several countries including the US, Australia, UK and Japan and reaching No. 1 on iTunes in over 70 countries. The 5x Platinum certified soundtrack has to date sold over 5.4 million records worldwide, with 1.77 million sold in the UK, and is the second album in 30 years to spend 11 consecutive weeks at No. 1 in the UK, equalling the record set by Adele for her album ‘21’, and was the longest running soundtrack at No. 1 in 50 years. ‘This is Me’, taken from the soundtrack, won a Golden Globe for ‘Best Original Song’ and was nominated for an Academy Award; the soundtrack was also up for two GRAMMY awards, and last night was announced as winner of Best Compilation Soundtrack for Visual Media.

BRITs Chairman and Chairman & CEO of Sony Music UK and Ireland Jason lley said:
“We are delighted to welcome the Golden Globe and Tony Award winning superstar Hugh Jackman to the BRITs stage this month with a performance that is set to be nothing short of spectacular. The Greatest Showman soundtrack dominated the charts in 2018 breaking records all over the world as well as here in the UK. It’s only fitting that the UK’s biggest celebration of musical successes should be kicked off with a performance from the biggest selling album in the UK of the last year.”

The Greatest Showman is the latest performance to be revealed for The BRITs, following the announcements of P!nk, Calvin Harris with Dua Lipa, Sam Smith and Rag’n’Bone Man, Jess Glynne with H.E.R., The 1975, George Ezra, Little Mix with Ms Banks and Jorja Smith for the UK’s biggest night in music.

The BRIT Awards 2019 with Mastercard take place Wednesday 20th February at The O2 Arena, London, broadcast exclusively on ITV and hosted by Jack Whitehall. Clara Amfo and Alice Levine will be back to host this year’s Red Carpet show on ITV2 on the night of the awards for the third year running.


We are thrilled to announce that multi-million selling global pop icon P!NK will be honoured with the prestigious Outstanding Contribution to Music Award at this year’s ceremony. P!NK will be the first international artist to receive this award.

Seven studio albums and one greatest hits album on since her debut in 2000, totalling over 60 million global sales, over 8 million in the UK alone along with over 12 million UK single sales, P!NK is a musical force to be reckoned with. With seven Top Five albums – with two going No. 1 (Funhouse and the most recent platinum-certified Beautiful Trauma), three UK No. 1 singles (‘Just Like A Pill’, ‘So What’, ‘Lady Marmalade’) and 32 Top 40 singles, 19 of which going Top 10, including ‘Try’, ‘Just Give Me A Reason’ and ‘What About Us’, P!NK has become one of the UK’s best-selling female artists and one of the world’s greatest singers, with her inimitable powerhouse vocals and show-stopping stage performances.
Over 2 million tickets sold in the UK alone to date, nine BRIT nominations, and one win for International Female Solo Artist in 2003, and a string of other prestigious awards and accolades including three GRAMMY awards (20 nominations) and two Billboard Music Awards, P!NK’s career sees no sign of letting up with her first UK stadium tour in five years booked for this summer, including two nights at London’s Wembley Stadium.
P!NK said: “I am so honored to be recognized with the Outstanding Contribution To Music Award at the 2019 BRITs! Since the beginning of my career the British fans have been some of the most fierce and loyal in the world. I am humbled to receive this honor and be in the company of an illustrious group of British icons!”

BRITs Chairman and Chairman & CEO of Sony Music UK and Ireland Jason Iley said: “P!NK is a trailblazer, a phenomenally talented singer and songwriter, and truly one of the greatest artists of our time.  It is a real pleasure to honour her at this year’s BRIT Awards with the Outstanding Contribution To Music Award. With her remarkable career spanning nearly 20 years, P!NK is one of the most successful artists in the world, consistently releasing multi-million-selling albums and selling out tours all over the globe. I am really excited to welcome her back to The BRITs and to recognise her prodigious success.”
P!NK joins an illustrious list of previous BRIT Awards Outstanding Contribution to Music recipients including Sir Elton John, David Bowie, Queen, Spice Girls, U2, Sir Paul McCartney, Oasis, Robbie Williams and Blur. The award was rested in 2013 to make way for a Special Recognition for War Child to mark the charity’s 20th anniversary. P!NK will be the first international artist to receive the honour, a decision taken by The BRITs committee to open the award up to overseas acts who have achieved long term success in the UK, and P!NK will be awarded in recognition of her significant impact on British music and her incredible musical repertoire over the past two decades.

Like all winners on the night, P!NK will be presented with an exclusive trophy designed for this year only by Sir David Adjaye OBE, and she will close the show with an exclusive performance on the night, showcasing her extraordinary talent which continues to wow audiences all over the world.