Having earned considerable attention and a strong following on the back of his debut single “I Don’t”, which to date has been streamed more than 35,000 times on Spotify alone, the latest song by Florida born artist Jon Davis, AKA LX Mason, addresses the desperate attempts so many people make to forget long-term relationships. With plans for an EP in the pipeline, LX Mason chatted to ThisIsTheLatest about song-writing inspiration, his thoughts on social media and his long term artistic goals.
TITL: What makes LX Mason different from all the other acts out there? What’s your unique selling point?
LX Mason: I think I’m unique in the sense that I’m an African American pop artist who isn’t doing R’n’B or rap, but I don’t think that defines me. I think we’re all just out here trying to make what’s true to us. So my unique selling point is, I’m me. Get to know me a little.
TITL: Is there a particular story behind your new single “Drink Me Goodbye”?
LXM: Of course! My songs are a way of coping with things that happen in my world, so you can always count on there being some type of story. I had a falling out with a really close friend of mine years back, and it wrecked me for a little bit until I bounced back. However, I saw from a distance how that person was trying so hard to forget me and I’d say that was the part that hurt the most. We eventually mended things but if we’re being honest, a lot happened during that time and it hasn’t been the same.
TITL: How did you come up with the concept for the video and is being creative in that way something you enjoy?
LXM: I LOVE directing. For some reason I always have. And since I was a little kid, I’ve always loved music videos. I bounced some ideas off of my mates, and my co-director Jason Denison. We wanted to portray a story of the depths that someone has to go to in order to forget someone and actually recreate these happy memories but without the other person being there.
TITL: In terms of your lyrics and general song-writing from who or from where do you find most of your inspiration?
LXM: Real life situations inspire me. There are some pop artists whose writing I definitely appreciate – Julia Michaels, Lauv, Lennon Stella to name a few – but I try not to let that influence my writing because I want to be as authentic to the story, and the emotion, as possible.
TITL: How easy or hard do you find the song-writing process? Can it depend on the subject you’re wanting to write about or your frame of mind at the time?
LXM: Yeah definitely depends on what song I’m writing. And if my head isn’t in the right place for it, I have to really push past everything that I’m feeling to get a song out.
TITL: Is there an EP or album in the works?
LXM: I’m working towards an EP! But definitely a couple more singles out first.
TITL: Do you have any performance or tour plans you can tell me about?
LXM: At the moment, it’s all about the writing and recording. But things could definitely change, and I’m always keen to perform.
TITL: If you could put together your dream show with four bands or artists, living or dead, who would you choose and where would you play?
LXM: WHOA. Uhm. I would completely disregard genre and just have a really selfish line-up of people I love.
TITL: Given that your debut single has already achieved in excess of 35,000 streams, what are your thoughts on social media? Are you someone who believes it to be a powerful and necessary tool in your business, and society in general, or can there be/are there downsides to being so “online” all the time?
LXM: There’s no question that the abuse of social media has had an effect on mental health. We’ve seen it, and Instagram/Facebook has done a little bit of work to improve it for the user, but I don’t think it’s there just yet. I think there is an aspect of it where it is effective for business, and societally it does increase your world a bit – I’ve met some wonderful people through social media. But if -or when – it crashes, it wouldn’t bother me. Half the time whenever I post something I think about my caption for half a second, post it, and throw my phone across the room because I don’t care.
TITL: What does the rest of the year have in store for you?
LXM: More music! Releasing some more of my own, as well as writing for other people’s projects and potentially featuring on some tracks as well.
TITL: Finally then, given how “full” the music industry is now with both new and established talent, how do you plan to make yourself stay current in the years ahead? What are your long-term aspirations as an artist and where do you see the music industry going/ being in terms of its shape and longevity, as time goes on?
LXM: I think, more importantly, I want to stay true to myself. If that’s current, then great. What’s “current” changes so frequently that if I were to base my artistic identity in that, I wouldn’t know who I am anymore. My long term aspirations is to get where I want to go making the music I want to make whenever I want to make it. I think for the music industry, there’s more of an inclination towards independence and honesty in music that can bring people the music they want to connect to.