NEW MYTHS UNVEIL THEIR COVER OF EMF’S CLASSIC “UNBELIEVABLE” 0 155

Since making their mark on the music scene back in 2012, New Rock rock trio Myths have gone on to achieve a strong following of fans and support from radio stations – including BBC Radio 6 – and publications on both sides of the Atlantic.

Their live shows, including those at festivals such as SXSW, have seen them wow audiences of all sizes and perform alongside the likes of B-52’s singer Cindy Wilson and earlier this year they headed out on the road as support for The Joy Formidable.

More recently, as they prepare to release their sophomore album, New Myths recorded a cover of the EMF track “Unbelievable”, which they’ve chosen to release as a single, and ThisIsTheLatest are delighted to host its premiere.

While the original version is an up-tempo classic, The New Myths rework presents “Unbelievable” in a whole new way, and has the group put their own unique twist on a track that remains one of the most popular of the 90’s.

Asked how and why they chose to cover the track, the trio said:

“We were in the studio recording new original tracks and decided we wanted to try a cover which we hadn’t done yet. We couldn’t seem to agree on anything but then when Brit brought up “Unbelievable” we were all in agreement that we all love the song and we also wanted to cover a song that we could completely change up and make our own. Once we decided to slow down, reharmonize, and grunge-ify “Unbelievable,” we were all super down and really into it.”

Give “Unbelievable” a listen below and for more information on New Myths, visit their website, give their page a like on Facebook or follow them on Twitter. Header photo credit: Lissy Elle Laricchia.

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VENTRESCA UNVEILS THE VIDEO FOR HER NEW SINGLE “CRAVING” 0 71

Now aged seventeen, Ventresca has long since known that music would be a key part of her life. Having started out as a member of the Canadian Dance Unit, who together won multiple awards, she then decided to stretch her wings and began to experiment with song-writing and exploring her vocal abilities.

With a mini tour of Germany and with a steadily growing fan-base to her name, Ventresca is proving herself to be a real talent with a bright future, and her latest single “Craving,” the video which ThisIsTheLatest are delighted to premiere, offers fans a brilliant pop track that blends both funk and disco with powerful lyrics.  

Asked about the video for the single, Ventresca says:

“You’re really gonna get 2 videos in one, and your gonna get to decide what video you want to see. In our video, you’re literally going to enter a dream world. Lets’ put it this way, people are going to be having a lot of cravings for my music.”

Check out “Craving” below and for more information on Ventresca, visit her website.

EILEEN CAREY PRESENTS THE VIDEO FOR HER BRAND NEW SINGLE “FINALLY” 0 80

There are perhaps few artists around who have become a staple across several genres of music quite like Eileen Carey. The singer-songwriter from Ohio has shared the stage with acts including The Motels, Jefferson Starship and Don Mclean and has been a near permanent feature on the New Music Weekly charts over the past three years.

Carey saw out 2019 by being named the Hot AC/AC Breakthrough artist of the year and now, at the start of this new decade, as someone who is already well established for writing songs so many can relate to, Carey is kicking off 2020 with the release of her single “Finally”, the video for which ThisIsTheLatest are delighted to premiere.

Asked about the meaning/story to the song and the creative process to the video, Carey says:

“Strong emotions sometimes cry out for strong language. These lyrics state in the plainest possible way what we feel but may be hesitant to say.

“Finally” is the most unusual music video I have ever released. It came out of my long relationship with producer-director Taner Tumkaya who collaborated with me on most of my recent music videos. Our last music video of “Meet Me Halfway” has had 70,000+ Youtube views. After 8 years in the U.S., he returned to Germany earlier this year, so we had to figure out a way to work. It was meant to be a lyric video initially, but in attempting to make the lyric video more interesting we happened on this stop-action animation. It turned out to be a great experience. It was a case of necessity being the mother of invention,” so to speak.

Check out “Finally” below and for more information on Eileen Carey, visit her website, give her page a like on Facebook or follow her on Twitter.