Having already channelled the events – and the highs and lows – of her life into her previous releases, 2012’s Human Behaviour, Distance, released in 2013, 2014’s Perfect, 2016’s Sucks To Be You and last years’ Magnetised, YouTube sensation and singer Emma Blackery has continued along a similar path with her first full length album titled Villains.
Opening with the atmospheric rhythm that accompanies “Villains Pt. 1”, the collection gets off to a positive start, assisted by the follow-up, album lead single “Dirt.” However it’s on “Agenda” that the collection really kicks into gear. A bold, sharp and ultimately uplifting pop anthem, the song brims with positivity, all of which stems from celebratory, self-confident lyrics such as “I’m confident, I know it scares ya, scares ya…Bye-bye, good riddance, the rules have been re-written” that are sure to inspire those who hear them, and encourage all those who do to be themselves and ignore or forget anyone who doesn’t like or accept them for who they are.
Addressing the issue of having someone in your life you’d love to call out and settle a score with, “Fake Friends” is one of those songs that will likely stick with any listener who identifies with the issue about which Emma is singing. It’s hugely positive and encouraging to find that the song ultimately ends with Emma deciding it’s best to move on, and this in itself could well inspire others in similar situations to let go of the stress of the matter and live their lives as fully and as happily as possible. “Icarus” is a surprisingly similar song, and once again sees Emma taking the high road and ultimately being the better person in the situation she’s addressing. If there are any two songs that sum up who and how Emma is today as an individual, I for one would go with these two.
Having always channelled her thoughts and feelings into her music, Emma appears somewhat reflective on “Third Eye,” written about how over the years, she’s come to know the signs of those who are ready to go or have gone up against her. Life, as we all know, is full of lessons and this song is Emma’s testament to how she’s learned them and in some cases, has learned them the hard way and now she’s more wary and aware of who and what to look for when it comes to those she surrounds herself with.
There’s an almost simmering and undeniable sadness to “What I Felt With You”, although the tempo and mood soon lifts again thanks to “Burn The Witch.” Closer “Villains Pt. 2″ features what can only be described as an explosive instrumental which is combined with lyrics including: “Am I kidding myself, blaming somebody else, I’m my own biggest villain,” that suggest Emma is continuing to look inside herself to address the thoughts and answer the questions that might be plaguing her.
Ultimately, Villains as a whole works as a strong showcase of just how far Emma Blackery has come since 2012, and having earned herself an impressive army of fans during those years, this collection could, and should, easily earn her a few more.