SHEERA TALKS “WE’RE HERE”, SOCIAL MEDIA & ARTISTIC GOALS 0 318

As the issue of gun violence once again rears its ugly head in the United States, singer-songwriter Sheera’s new single “We’re Here” is an uplifting anthem that addresses the matter with powerful, thought-provoking lyrics. She’s also launched the We’re Here movement, a project that gives a voice to the millions of young American people looking and working to make a difference in their country. Sheera spoke to ThisIsTheLatest about the new track, preparing to focus on her education for a while and what she’d like her musical legacy to be.

TITL: When did you first realize you wanted to make music a career and did you ever have any other career plans before embarking on this journey?

Sheera: Ever since I stood in front of the TV singing the Winnie the Pooh theme song, I dreamt of being a singer. Music was always my passion. It provided a catharsis for my own emotions about growing up without a dad in the house. I started writing and performing my original songs when I was asked to write my middle school graduation song. Since then, I have performed in local clubs, my music has been played on top 40 radio stations. I have written about 40 songs to date. I have over 1.2 million downloads/plays of my music on Soundcloud and other platforms.

My greatest interests in song-writing and the broader aspirations within my musical career are to spread awareness and increase compassion about topics sometimes too hard to discuss. I was inspired by the lives of my friends to create songs which described their stories and struggles. My song “Where Are You Now” dealt with the feelings of alienation and isolation that many teenagers experience. This song was written for a freckled boy that I knew since pre-school, whose mother suddenly passed away in 5th grade due to an overdose. “Where Are You Now” ended up being produced by Grammy award winning producers Mike Mani and Jordan Omley who also produced another 4 of my original songs.

Through music I want to give hope. Two examples are “A Better Place” and “One Day At A Time”, produced by multi Grammy Award winner Damon Sharpe, opening a door to shed light on young people struggling with depression. I hope to use music to impact cultural and social change. I also hope my music helps others through their struggles and uplifts them.

TITL: Which artist would you say you’re most inspired by and how does that inspiration come through in your music?

S: I am inspired by Halsey, Charlotte Lawrence, Ariana Grande, Selena Gomez, Khalid and Blackbear. Halsey is not afraid to make social commentary, she is a rebel. Charlotte Lawrence and Blackbear for their unique sounds. They write about things we all experience, infidelity, anxiety, etc. Khalid because he is all around amazing and Ariana Grande and Selena Gomez are classics.

TITL: Your latest single “We’re Here” protests the ongoing gun violence in the US. How important is it for you to use your platform and status as an artist to address an issue that affects so many, and do you wish other artists would and should do the same?

S: I think we should all use whatever resources we have to make the world safer, where people are treated equally. I think it is time for our country to unite over issues that affect us all. I am very passionate about seeing a change to gun laws to protect innocent victims of gun violence, especially school children.

The recent mass shootings at schools such as Santa Fe High School and Parkland deeply troubled me and all of my friends. It is difficult to feel safe when there is violence all around you. The most recent shooting in Maryland marked the 154th mass shooting in 2018. The US has had nearly as many mass shootings as days in 2018. The number of U.S. students killed in school shootings so far this year is greater than the number of U.S. military personnel who have been killed in combat operations. Nearly 1,300 children in the United States die from gun-related injuries every year. There is something really wrong with a country that will not put laws in place to protect its children. Musicians have incredible power to uplift people. I think we all have a responsibility to give voice to important issues to make the world a better place.

TITL: In line with your new single, where exactly did the idea for the We’re Here movement come from, and do you think if you hadn’t started it, that someone, in time, might have done?

S: The idea for We’re Here came from watching the coverage of all of the recent shootings and wanting to give a voice to stand up and unite to tell the current administration that We’re Here and we want a change made to gun laws to protect innocent people. The first lyrics “We don’t want to be the hunted we’re so tired of being scared” because we are now all so aware of the possibilities of shootings in our every-day worlds. Even this weekend there were several shootings. This is a serious issue that affects us all.

The current administration is doing many things that negatively impact the world my generation will inherit. Alienating our allies, removing critical environmental protections, escalating discord. We’re Here is a voice for our generation to speak out to create a more positive future.

TITL: The movement is helping to give young people a voice when it comes to many issues impacting their lives today. To what extent are you finding the movement empowering people to speak up and out about the things that matter to them? Which key issues, aside from gun violence, are you finding they’re most concerned/opinionated about?

S: I think that other key issues that our generation are passionate about are drug-overdose and drug recovery, depression and suicide prevention, cyber-bullying and immigration. Our generation has unique issues due to social media and the pressures that brings, along with the division in our country today.

TITL: Do you think the movement, and the growing number of young people voicing their opinions, is having an impact? Do you think the likes of government, notably Donald Trump, are, in any way starting to pay attention to the voices of the people, or is there still a considerable way to go before they take much needed action?

S: I hope that Trump is beginning to understand that truth, integrity and alignment with the America’s core values of liberty, equality, diversity and unity are what matters to our generation.

TITL: Music is, and has been, a powerful tool, for many – not just artists – over the decade. Coupled with the power of social media, do you feel like there’s no barrier the two can’t break in the sense that social media and the power of words can, metaphorically at least, move mountains?

S: Musicians are now in an amazing position to influence culture through the distribution of their messages online and through their social media presence. Unlike in the past, important messages can be spread without the participation of large corporations or labels. Music has always inspired change and hope. I think that artists have a great social responsibility to set an example that is not self-destructive but instead lifts people up.

TITL: Away from the movement, what are your own long-term professional and artistic goals? Which venues would you most like to play and which artists would you most love to share a stage with?

S: I hope to keep writing music that matters. The music video for “We’re Here” is going to be a large group of millennials and teens singing together. I’d love to sing this song and share the stage with this diverse group – well-known and unknown – the song was meant to speak for our generation to say “We’re Here” to create a better tomorrow.

TITL: Do you have any upcoming performances you can tell me about?

S: I get to start college this week and for the next few months I will be focusing on my education.

TITL: Finally then, the music world has lost some incredible artists in recent years – most recently Aretha Franklin – whose legacies and songs will live forever in the hearts and minds of those they touched. With that in mind, what would you like your musical legacy to be? If you wanted people to remember you for one particular thing, what would you want it to be and why?

S: I would want to be remembered as someone who wrote honest music. Someone who used my own painful experiences and compassion for others suffering to help uplift and comfort people dealing with difficult situations. I hope my music also inspires people to stand up for what they believe in and to be strong and have hope for a better future.

Give “We’re Here” a listen below and to find out more about Sheera and the We’re Here movement, visit her website, give her page a like on Facebook or follow her on Twitter.

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DOREEN TAYLOR TELLS ALL ABOUT HER OFF-BROADWAY SHOW “SINCERELY, OSCAR” & LOOKS TOWARDS A VERY BRIGHT FUTURE 0 166

Doreen Taylor is no stranger to dreaming big. With two music and performance related degrees under her belt, an array of theatre production credits to her name and a successful career as a solo artist, she’s ambitious and not afraid of people knowing it. After her production “Sincerely, Oscar”, which she created and produced herself, had a successful run in Philadelphia last year, the show has now moved to New York and is currently undertaking a 14 week run at Theatre Row, Off-Broadway. In between shows, Doreen kindly took the time to chat to ThisIsTheLatest about the creative process behind the show, her memories of opening night and where Sincerely, Oscar might go in the future.

TITL: First of all, for those unfamiliar with you and your background, can you just give a little insight into your music and performing career? 

Doreen Taylor: I’ve been performing for many years now, and having earned myself degrees in both opera and voice performance, I consider myself very fortunate to have been a part of some fantastic theatre productions including Robert Ward’s The Crucible, in which I played Abigail Williams, and Christine in Phantom Of The Opera. In terms of my music, I released my first album Magic back in 2012 while my latest album Happily Ever After has received great reviews and is to hopefully become an Off-Broadway musical in the next couple of years.

TITL: You’ve been pretty busy lately with your off Broadway show, Sincerely, Oscar, after a successful run in Philadelphia last year. How does it feel to know you’re working on the same streets and around the same venues as some of the biggest and most popular musicals and shows in the world? 

DT: It is pretty surreal. One of the very first musicals I starred in when I was just a kid was “42nd Street” and now here I am all these years later starring in my very first show I have written in an iconic theater on 42nd STREET! It is pretty amazing how life can just come around full circle and give affirmations that I have been on the right path all along. I guess the most amazing part is that the shows that we are honoring by the great Oscar Hammerstein all opened on Broadway within one mile of where we are performing “Sincerely, Oscar” now. That is a pretty humbling feeling!

TITL: You created and produced the show yourself – what is it about this particular show that made you want to bring it to life in the way that you have?

DT: It’s weird… I was busy working on my mainstream Adult Contemporary music career writing, producing and performing my own music and this opportunity came out of nowhere at a music video premiere that I was hosting. I was lucky enough to meet the grandson of Oscar Hammerstein and his lovely family at this event and we instantly hit it off. I felt a strong calling to use my talents to bring recognition to Oscar and help honor this iconic Broadway legend. I created the previous iteration of the show and debuted it in Philadelphia and we did so well that I wanted to bring it to the heart of Broadway. I worked for over a year and a half developing “Sincerely, Oscar” and am so proud at the finished product. It is truly like my child and I feel as though I have nurtured and loved it every step of the way.

TITL: Did you have any prior creative/production experience prior to this or was this project something you felt so passionately about you just had to give it a first time try? 

DT: I always have had a hand in producing my solo mainstream concerts that we have toured around the US, and even some of my music videos, but this is the first time I have written and produced something of this colossal size and importance on the theatrical stage. I feel so lucky that I have been given such a great opportunity right out of the gate!

TITL: Can you talk me through the creative process for the show? Where did your first ideas come from and how did you expand them over time to the point you realised you could make your thoughts and ideas a reality? 

DT: I think the most incredible achievement in the creative process of this show was the way we created the role of “Oscar Hammerstein” himself. Early on, I got it stuck in my mind that I wanted to do something unique and totally “out of the box” for his character. I had just visited Las Vegas and caught a Michael Jackson tribute show at Mandalay Bay where they had created Michael as a hologram and he interacted with the other performers. It blew me away and never quite left me. I wanted to be the very first to bring this technology to the NY stage and I never really let go of that idea – even when others said I was crazy! And now, here we are, being the very first production ON or OFF Broadway that has used this 3d holographic technology in a theatrical production. It is really quite stunning and impressive and I am so honored to be the one to pave the way for this new technology. Sure, there has been some blow back from purist critics who don’t believe in bringing this kind of technology to the theatrical stage- but I have news from them—like it or not, it’s coming and “Sincerely, Oscar” is living proof of it. You can’t stop progress.

TITL: Were there ever any days or times that you questioned or doubted what you were doing, or were you 100% committed to?

DT: Every. Single. Day. It would be weird if I didn’t occasionally doubt my creative choices- especially when you have to deal with ridiculous opinions from people who are afraid of the technology or of the advancement. But at the end of the day, I wouldn’t have changed anything and I am so proud at what has been created. I sometimes sit back while I am performing in the show and absorb the incredible audience response and feel a huge sense of pride that I am here and I am able to live out this incredible dream!

TITL: How did you bring the production’s cast/crew together? Were/are they friends of yours or did you put out a casting call? When did you know you’d found the right people for each part of the show? 

DT: A little of column A, a little of column B. In the case of my gifted director, Dugg McDonough, we had worked together years ago in several productions at Temple University as well as Des Moines Metro Opera Company. I immediately thought of him when I was creating this show and asked him to return to collaborate on this project. As for the rest of the cast and crew, most were hired from referrals and casting. One of the hardest parts of creating any new production is finding the right people to work on it. I can honestly say that in all my years of performing professionally, I have never worked on a show where I truly like and respect every person that is there. This is the first time I can say that. We have become like a family and we all look out and protect each other. It is a really wonderful thing.

TITL: What can you recall of the infamous opening night? Were you nervous or just buzzing and raring to go? 

DT: It went by SO fast! I can say that I am a little nervous before every show I do. That never really goes away and I am actually glad that those butterflies are there. I never get complacent or “phone in” a performance. Every show is like opening night to me. The party was a blast and we really had one amazing night celebrating this great success together!

TITL: Given that Broadway is typically considered to be more of a man’s world, how proud does it make you feel to know you’re proving yourself to be just as good as your male counterparts when it comes to putting on a successful production? 

DT: To be honest, I still feel there is a lack of support and respect for women creators/producers in this industry. While it is admittedly a lot better, there is still a great deal of work that needs to be done. I am really honored to be a strong woman voice out there creating good, commercial theater in an otherwise male dominated industry. It is so sad that in this #metoo era we don’t embrace more female voices attempting to create on the theatrical stage but I think there are more of us out there that will brave the storm and keep pushing the boundaries, regardless if we are always embraced or not while we do it! However, that being said- women need to start supporting women colleagues in theater more. Sad to say that some of the harshest critical voices out there are from other women. That has always baffled me. Trying to blow out the candle of another does not make theirs burn any brighter.

TITL: What advice would you give to anyone out there who has an idea that they’d love to see brought to life on a stage such as one on or off Broadway? What traits might you say they need in order to keep pursuing that idea/dream until it becomes reality?

DT: I would say that dreams can come true and I am living proof of that. However, set your sights with reasonable goals. Start small. Test the waters. People don’t usually wake up one morning and decide to have a show open on Broadway next week. It takes a long time of work, dedication, financial support and most of all- thick skin, to navigate this industry. There will be enormous sacrifices that will need to be made and there will be a lot more tears than laughs at times. But after all that is said and done, there is no greater joy than to see your creation brought to life by fabulously talented people each and every day and I truly feel blessed to have this opportunity.

TITL: Finally then, now that Sincerely, Oscar is proving to be a hit, have you thought about any other productions you might like to work on, or is all your time and energy focused on this for the time being? 

DT: Right now I am focusing on this limited engagement run at Theatre Row in NYC, but I would be lying if I said I am not looking to the future for what is next. I believe we have even bigger and better things in store for “Sincerely, Oscar” coming in the near future. Maybe it will be a national tour, maybe an international tour, or maybe a residency in Vegas? There has been a lot of buzz as to where this should go next… and right now the sky is the limit! I am just excited to see where this remarkable journey will go!

For more information on Sincerely, Oscar visit the official website. You can also keep up to date with Doreen via doreentaylormusic.com, or by following her on Twitter and liking her page on Facebook. Her latest album Happily Ever After is available now. Header photo credit: James Jackson.

LX MASON TALKS “DRINK ME GOODBYE” AND FUTURE ASPIRATIONS 0 92

Having earned considerable attention and a strong following on the back of his debut single “I Don’t”, which to date has been streamed more than 35,000 times on Spotify alone, the latest song by Florida born artist Jon Davis, AKA LX Mason, addresses the desperate attempts so many people make to forget long-term relationships. With plans for an EP in the pipeline, LX Mason chatted to ThisIsTheLatest about song-writing inspiration, his thoughts on social media and his long term artistic goals.

TITL: What makes LX Mason different from all the other acts out there? What’s your unique selling point?

LX Mason: I think I’m unique in the sense that I’m an African American pop artist who isn’t doing R’n’B or rap, but I don’t think that defines me. I think we’re all just out here trying to make what’s true to us. So my unique selling point is, I’m me. Get to know me a little.

TITL: Is there a particular story behind your new single “Drink Me Goodbye”?

LXM: Of course! My songs are a way of coping with things that happen in my world, so you can always count on there being some type of story. I had a falling out with a really close friend of mine years back, and it wrecked me for a little bit until I bounced back. However, I saw from a distance how that person was trying so hard to forget me and I’d say that was the part that hurt the most. We eventually mended things but if we’re being honest, a lot happened during that time and it hasn’t been the same. 

TITL: How did you come up with the concept for the video and is being creative in that way something you enjoy? 

LXM: I LOVE directing. For some reason I always have. And since I was a little kid, I’ve always loved music videos. I bounced some ideas off of my mates, and my co-director Jason Denison. We wanted to portray a story of the depths that someone has to go to in order to forget someone and actually recreate these happy memories but without the other person being there. 

TITL: In terms of your lyrics and general song-writing from who or from where do you find most of your inspiration?

LXM: Real life situations inspire me. There are some pop artists whose writing I definitely appreciate – Julia Michaels, Lauv, Lennon Stella to name a few – but I try not to let that influence my writing because I want to be as authentic to the story, and the emotion, as possible. 

TITL: How easy or hard do you find the song-writing process? Can it depend on the subject you’re wanting to write about or your frame of mind at the time? 

LXM: Yeah definitely depends on what song I’m writing. And if my head isn’t in the right place for it, I have to really push past everything that I’m feeling to get a song out. 

TITL: Is there an EP or album in the works?

LXM: I’m working towards an EP! But definitely a couple more singles out first. 

TITL: Do you have any performance or tour plans you can tell me about?

LXM: At the moment, it’s all about the writing and recording. But things could definitely change, and I’m always keen to perform.

TITL: If you could put together your dream show with four bands or artists, living or dead, who would you choose and where would you play? 

LXM: WHOA. Uhm. I would completely disregard genre and just have a really selfish line-up of people I love. 

TITL: Given that your debut single has already achieved in excess of 35,000 streams, what are your thoughts on social media? Are you someone who believes it to be a powerful and necessary tool in your business, and society in general, or can there be/are there downsides to being so “online” all the time? 

LXM: There’s no question that the abuse of social media has had an effect on mental health. We’ve seen it, and Instagram/Facebook has done a little bit of work to improve it for the user, but I don’t think it’s there just yet. I think there is an aspect of it where it is effective for business, and societally it does increase your world a bit – I’ve met some wonderful people through social media. But if -or when – it crashes, it wouldn’t bother me. Half the time whenever I post something I think about my caption for half a second, post it, and throw my phone across the room because I don’t care. 

TITL: What does the rest of the year have in store for you? 

LXM: More music! Releasing some more of my own, as well as writing for other people’s projects and potentially featuring on some tracks as well. 

TITL: Finally then, given how “full” the music industry is now with both new and established talent, how do you plan to make yourself stay current in the years ahead? What are your long-term aspirations as an artist and where do you see the music industry going/ being in terms of its shape and longevity, as time goes on?

LXM: I think, more importantly, I want to stay true to myself. If that’s current, then great. What’s “current” changes so frequently that if I were to base my artistic identity in that, I wouldn’t know who I am anymore. My long term aspirations is to get where I want to go making the music I want to make whenever I want to make it. I think for the music industry, there’s more of an inclination towards independence and honesty in music that can bring people the music they want to connect to. 

Check out the video for “Drink Me Goodbye” below and for more information on LX Mason, visit his website, give his page a like on Facebook or follow him on Twitter.