Already a well-established actor with films proving hugely successful on both sides of the Atlantic, and admired by fans both young and old, Tom Hiddleston has today been announced as the BFI’s first official Ambassador.
The role will be a life-cause where he will help create a flourishing film culture and, as a result, drive the success of the industry. He will also advocate the importance of British film and the vital work the BFI do in building and supporting the future generations of film talent as well as the millions of people who love film in the UK.
He may be better known for his Hollywood roles in the likes of Thor and The Avengers, where he plays the mischievous Loki, as well as War Horse which was directed by Steven Spielberg, but Hiddleston has long since proved himself to be extremely versatile as well as supportive of more local, home-grown, independent talents and movies having worked with film-makers including Joanna Hogg on Archipalago, Terence Davies on The Deep Blue Sea and Ben Wheatley, who directs him in the adaptation of J.G. Ballard’s High Rise, which has its UK premiere at the London Film Festival on Friday.
Speaking about his new role as BFI Ambassador, Hiddleston said:
“Film is an art form – one of the most powerful, accessible, democratic and transformative in our society. It allows us to see the world around us, and the lives of others. It plays a vital role in establishing our national identity and gives us confidence as a nation. The BFI looks after the most significant collection of film and television in the world. It should be treasured and protected, in the same way we treasure and protect all our great cultural collections, from art and music, to libraries and museums. The BFI’s mission is to ensure that our film culture is kept alive, and to inspire the next generation of film talent. It’s the reason the BFI exists and why I am committed to being a BFI Ambassador.”
BFI CEO Amanda Nevill added:
“Tom is a hugely admired and influential actor who understands the full breadth of film culture. He moves fluidly from starring in the world’s most successful blockbusters to remaining engaged with – and loyal to – emerging British filmmakers where he is admiringly bold and risk-taking in his choices. This potent combination demonstrates Tom’s innate understanding that greatness in film rests upon deep cultural foundations – something that Britain is exporting to the world. Tom will be an enormous boost to the BFI and I want to thank him for taking on this extremely important role on behalf of British film.”
Tonight, Hiddleston will give his inaugural BFI Ambassador speech at the fundraising gala LUMINOUS to some of the best known faces in the industry.